Use cases
Worked examples on Sume's catalog Formats and endpoints: product video and photography, try-on, app and product ads, logo animation, and more.
Start with Ready-made Formats for product video: the Sume Format catalog
Spain's AI bill and AI labels: in Congress, not law yet
Spain's AI governance bill reached Congress in June 2026 with fines up to 35 million euros. Is AI video labelling Spanish law yet, and what to check on a file?
Editing a TikTok ad's video triggers a new review: plan for 24 hours
TikTok says saving or editing an ad's creative starts a new review, and most ads clear in about 24 hours. Plan a swapped AI video, and cut one with Video trim.
TikTok ad static image rule: 50% of the video, and AI slideshows
TikTok's ad policy says still images should not fill more than 50% of a video ad and the ad needs clear audio. How to check an AI clip before you upload.
Add TikTok commercial content disclosure to a posted video
TikTok's help page lists a path for a video you already posted: More options, Ad settings, then Disclose commercial content. Labels, partner tag, and web steps.
TikTok's content quality standard for creator commercial content
TikTok grades Creator Marketplace branded videos on image, sound and content quality and wants a hook in 6 seconds. What it says, plus a Sume pre-check.
TikTok split test: how to test AI avatar ad hooks
TikTok's split test changes one variable and lists the opening 2-3 seconds as testable. Render each hook as its own Sume avatar video and run 7+ days.
TikTok split test variables: which ones need a new AI video?
TikTok lets a split test change one variable. Only Creative and Creative Assets need new media; the rest reuse one clip. Here is what to render, with Sume.
Timeline fit modes: cover, contain, stretch, blur for ad clips
Sume Timeline video[].fit has four modes: cover (default), contain, stretch and blur. What each does to a clip that does not match the output frame.
Estimate an ad video render cost before you pay: timeline plan
Sume's timeline plan endpoint is unbilled and returns billable minutes and an estimated cost before you render. Render is $0.10 per started output minute.
UGC-style AI video ad: model checklist for 9:16, audio, product photo
For a vertical UGC-style ad, check four things on the model: 9:16, audio, a first-frame or reference photo, and the clip length. Sume rows that pass.
UK AI ad disclosure: no blanket rule, two CAP questions to ask
The ASA says the UK has no blanket rule to disclose AI in ads, and gives two questions. How to run them on a Sume video: stills, transcript, a human sign-off.
Wrap a clipped moment in your own hook and takeaway as one Short
Add original value around a clip: a hook you record, the moment, then a takeaway. Assemble the three parts into one vertical Short with Sume Timeline 1.0.
YouTube Shorts music: the 90-second rule and a generated bed option
YouTube says most songs cover up to 90 seconds of a 3-minute Short, some only 60 or 30. A Sume Music Router bed costs $0.125; check rights in Studio.
Shorts originality update: AI video variants vs reuploads
YouTube is cutting reach for reposted clips with minimal edits. A clip generated from your own prompt is new footage; a recolor of an old one is not.
Amazon Full-Funnel Campaigns: the video, display and audio kit
Amazon's unBoxed 2026 Full-Funnel Campaigns span video, display and audio. What a brand should have ready, and which pieces Sume can make: video, images, music.
Appcues flow images: 5 MB cap, 650 px modals, Sume hero art
Appcues accepts JPG, PNG, SVG and GIF up to 5 MB, with 650 px minimum modal width. Generate onboarding hero images to size with Sume Image Router.
Appcues can't host video: trim a 20-second onboarding clip
Appcues only embeds video from YouTube, Vimeo or Wistia, never uploads. Trim a long screen recording with Sume video trim, then host the cut elsewhere.
Does Ask YouTube search include Shorts? What to make findable
YouTube's interactive search compiles long-form videos and Shorts and was Premium-only in the US at launch. What a Short's spoken text can and cannot do.
beehiiv Content Import skips video posts: rebuild with Sume
beehiiv's Content Import skips audio and video posts, and iframe embeds do not show in email. Rebuild plan: poster frame, audio detach, web link.
Connecticut CART Act audio provenance: does it reach your TTS app?
Connecticut's CART Act has required provenance data in AI audio since Oct 1, 2026, but only for large consumer providers. What an API builder on Sume should.
Cut a Creative Commons YouTube video into a Short: what credit?
YouTube's help page says reusing CC BY content needs the title, author, source URL and license credited. How to carry that credit into a Short you trim.
Eventbrite event video: 24-hour review and a 2:1 cover image
Eventbrite reviews uploaded event video for up to 24 hours and prefers 2:1 images. Build the clip and cover early with Sume so review is not your deadline.
GPT Image 2.5 layout-sensitive ads: give it a layout reference image
OpenAI says GPT Image 2.5 can struggle with composition in layout-sensitive designs. On Sume, pass a wireframe as image 1 and fix one region with a mask.
Instagram Instants are photo-only: what that means for Reel teasers
Instagram Instants share expiring photos with Close Friends or mutuals, not video. What Instagram's page says, and how to pull a still from a Reel with Sume.
Instagram's three Reel length tiers: cut one talk into 15, 60, 180 s
Instagram's Reels guide names three length tiers up to 3 minutes. Cut one source clip into all three with Sume video trim and compare the versions.
Legal 77.3%, financial 78.4%: a review step before an avatar render
HeyGen's survey puts avatar use at 77.3% in legal and 78.4% in financial services. Add a script sign-off and job record to a Sume avatar workflow before render.
Luma event cover image: square, 800 px minimum, text off the corners
Luma recommends a square 1:1 event cover at 800 by 800 px or more, static over GIF. How to generate one with Sume that survives rounded corners and small cards.
Mailchimp video merge tag: the thumbnail links out, so pick it well
Mailchimp video merge tags show a thumbnail that links to a URL, so the still is the ad. Choose the frame with Sume video frames: 1 to 24 stills, source size.
Can Meta AI images @-mention my public Instagram account? The setting
Instagram's Stories effects from Meta AI let the feature use public accounts. What the page says, where the opt-out is, and what brands should do with Sume.
Meta says phone-shot Reels beat polished video: what Sume can do
Meta's holiday guide says phone-shot Reels outperform polished brand videos. Keep real phone footage, then use Sume to trim, caption and add generated b-roll.
Microdramas on YouTube: 6.5B views, TV up 90%. What to plan
YouTube says microdramas passed 6.5 billion views in H1 2026 and TV views grew over 90%. Read the numbers, then plan vertical episodes with Sume timelines.
October Reels for the holiday discovery phase: five clips from photos
Meta's holiday guide says October is for planting ideas with short Reels. Build five idea-first product clips from existing photos with Sume timeline.
Redfin guided video tour: what to make, and the Matterport rule
Redfin lets agents post a guided video tour in select markets and only shows my.matterport.com walkthroughs inline. What Sume can make for the carousel video.
Review a batch of Omni drafts fast: video-inspect stills, then re-run
Generate 360p Gemini Omni drafts on Sume, skim 8 stills each with video inspect seek fast, then re-run only the keepers at 1080p. Steps and a script.
Runway Agent adds Seedance 2.5 Draft mode: 480p costs and the Sume way
Runway's Agent gained a Seedance 2.5 Draft toggle on October 2 for fast 480p drafts. What 480p costs on Runway's API, and how to draft the same way on Sume.
71.6% of small businesses shelved a video: a 60-second avatar fix
HeyGen's September 2026 survey says 71.6% recorded a business video and never posted it. Replace the shelved take with a 4-60 second Sume avatar clip.
Shop moved to shop.com: fix AI clips with a shop.app link on screen
Shopify moved Shop's web experience from shop.app to shop.com on Sept 29, 2026. Old links redirect, but a URL burned into a clip does not update. What to redo.
Shopify adds Arabic, Urdu and Hebrew: what Sume captions document
Shopify Admin and Storefronts now support Arabic, Urdu and Hebrew. Sume's caption docs name Latin and Hangul styles only, so test one clip first.
Shopify Canvas has no app blocks yet: where the product clip goes
Canvas launched Oct 1, 2026 without app blocks, Markets, rollouts or Theme Store themes. Check how your product video is embedded first.
Shopify Rollouts now test discounts: pair each offer with a clip
Shopify added discounts to Rollouts on Oct 2, 2026. Make one hook clip per offer with Sume so the test changes the offer and the video together, on purpose.
Teams translated captions vanish after the meeting: keep them
Microsoft says Teams translated captions and transcripts are only available during the meeting. Caption the recording afterwards with Sume STT and burned cues.
Avatar reaction 3.49 vs 3.06 predicted: run your own two-clip test
HeyGen's survey says avatar users saw warmer reactions than skeptics predicted. Test your own audience with two Sume avatar clips, one script and safe retries.
TikTok GMV Max Pro vs Seller Scale Up: how many videos to feed
TikTok's Q3 2026 preview adds GMV Max Pro and Seller Scale Up. What each optimizes, where Pro is unavailable, and how many videos to prepare.
TikTok Shop's AI rule on instant-effect edits: check clips by frame
TikTok Shop's August 2026 Policy Pulse flags instant-effect edits and exaggerated results in AI content. Compare clip frames and transcript to the listing.
TikTok Shop wants 3 seconds of dynamic content: test your AI clip
TikTok Shop's video rules ask for at least 3 seconds of dynamic content and list animated content as still-frame. Sample an AI clip's first 3 seconds.
Smart+ allows 50 creatives per asset group: how many to make
TikTok's Smart+ structure caps at 30 ad groups, 30 asset groups and 50 creatives each. Work out the real number of videos to make and how Sume fits.
Smart+ Automatic Enhancements dub 50+ languages: captions need you
Smart+ Automatic Enhancements can resize, upscale and dub video in over 50 languages. What it leaves to you: on-screen caption text, and how Sume burns it in.
Smart+ automatic placement spans Lemon8 and Pangle: one 9:16 master?
TikTok says Smart+ automatic placement can reach TikTok, Pangle, Lemon8 and the Global App Bundle. Start from one vertical master, then check each placement.