UGC-style AI video ad: model checklist for 9:16, audio, product photo

For a vertical UGC-style ad, check four things on the model: 9:16, audio, a first-frame or reference photo, and the clip length. Sume rows that pass.

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A UGC-style vertical ad needs four things from the model: a 9:16 frame, sound, a way to keep your product photo exact, and enough seconds. On Sume, Seedance 2.5, Wan 3.0, MiniMax H3 and Gemini Omni Flash 1.1 cover all four; Kling 3 covers them without reference images; Grok Imagine lacks audio and an aspect ratio field.

The four checks

"First frame" is image_url on the Video Router or a frame_images entry on /v1/videos.

UGC ad requirements by model, read 2026-10-03. Source: Sume video catalog on origin/main, read 2026-10-03.
Model id9:16AudioProduct photoMax (s)
seedance-2.5yesoptionalfirst frame or references30
wan-3.0yesoptionalfirst frame or references30
minimax-h3yesalways onfirst frame or references15
gemini-omni-flash-1.1yesalways onfirst frame or references10
kling-3yesoptionalfirst frame only15
grok-imagine-video-1.5follows the first framenonefirst frame required15

Keep the product exact

A first-frame image fixes how the product starts, but the model still animates it. For label and logo fidelity, keep camera moves small, avoid prompts that rotate the product and check the first and last frames of every take before it goes into an ad set. Reference images guide appearance without fixing the first frame.

Sound and compliance

If the model creates speech, transcribe it with a video inspect step and check the words before publishing. Platforms also label AI-made video, so keep the generation record for each clip.

Sources

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