TikTok Shop blind boxes: brand-origin only, no raffles or spins

TikTok Shop's US Gambling Policy, updated 09/17/2026, bans games of chance such as raffles, lucky spins and sweepstakes, and lets only brand-origin blind box products be promoted. The August Policy Pulse says blind box promotions follow this policy, so a blind-box clip needs the right product and the right claims in it.

The rules on the policy page

These are the points I read on the page. It also describes enforcement through AHR points, listing removal and revoked access.

Audit the clip and the captions

Your caption text is often where a claim sneaks in. Review any burned-in line against the claims row. If you author the lines yourself, video captions takes cues text exactly as written and skips transcription, so what you approve is what is burned. A short line that says how the box works supports the listing requirement for breaks, but check the page for what must sit in the listing.

curl -X POST https://api.sume.com/v1/video-captions \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: blind-box-captions-001" \
  -d '{"video_url":"https://media.sume.com/artifacts/artf_demo/unbox-clean.mp4","style":"black-outline","cues":[{"text":"Series box. Figure chosen at random.","start":0.5,"end":3.5}]}'

Check the product images

For a break, the policy wants product images. Pull stills with video frames, which returns exact frames at source size from at timestamps, and use them as the product images if they show the items clearly.

Last, say nothing about value in the voiceover. Run video inspect with transcribe: true and read the text for value, scarcity or investment wording before you post.