Use cases
Worked examples on Sume's catalog Formats and endpoints: product video and photography, try-on, app and product ads, logo animation, and more.
Start with Ready-made Formats for product video: the Sume Format catalog
YouTube AI label for a prompt-made AI presenter: three cases
A Sume avatar made from a prompt that looks like a real person sits on the disclose side of YouTube's rule. Three cases, what to tick and where.
AI backdrops for TikTok Shop: staging must match what you sell
TikTok Shop's page says LIVE backgrounds and staging items must match the products sold. How to review a generated backdrop and use video filter dim or crop.
AI music as the main focus of a Short: YouTube says to disclose it
YouTube lists music that is the main focus of a video as altered or synthetic content to disclose. How that applies to a Short built on a Sume music track.
Christmas shipping cutoff videos: put the last order date in input
A last-order-date promo is wrong the day the date moves. Keep the cutoff in each bulk item's input, derive it from one config, and re-run only what changed.
Dim or crop a clip: does YouTube need an altered-content label?
YouTube exempts color adjustment, beauty and effects filters. Whether a Sume video filter dim or crop falls under that, and what the exemption does not cover.
Holiday video drop at 9am: submit by when? The Sume 90-minute deadline
A Format run is force-finalized as failed 90 minutes after creation, so a 9am drop needs the batch submitted well before 7:30, with headroom for retries.
Instagram Series test: what a 10-episode avatar mini-series costs
Meta is testing Series for episodic Reels. Ten 30-second episodes with one Sume avatar handle cost $55.20 standard, $73.50 plus or $165 max. How to batch it.
Realistic AI b-roll in a Short: is the Altered content flag needed?
A realistic generated scene that did not occur needs YouTube's disclosure; a fantasy scene does not. Sort Sume clips before upload using the page's own list.
Reels and Shorts both name 3 minutes: one 180-second master
Instagram does not recommend Reels over 3 minutes to new audiences, and Shorts run up to 3 minutes. Build one 180-second master in Timeline 1.0 for both.
Stepping away from a TikTok Shop LIVE: Pause LIVE, not a loop
TikTok Shop's page says to use Pause LIVE when you step away and bars AI or pre-recorded audio. Where a Sume clip belongs, and where it does not, around a LIVE.
TikTok Shop slideshow rule vs Timeline stills: static holds
TikTok Shop bars stills over 50% of a LIVE and still-only videos without face and product. Timeline 1.0 holds stills static, so a photo reel is a slideshow.
TikTok Shop video wants a visible face and the product: check first
TikTok Shop's quality page says content should feature people, camera movement, and a visible face and product. A pre-flight with Sume video frames first.
YouTube's Shorts AI tools auto-disclose; your upload needs an answer
YouTube says clips made with its own generative tools are disclosed by the tool. A Sume-made MP4 uploaded later is not, so the AI use answer is yours.
YouTube's Shorts AI tools are missing in the EEA, UK, Switzerland
YouTube says several AI Shorts features are unavailable in the EEA, UK and Switzerland. A file-based path with Sume Timeline 1.0 for a Short in those regions.
Google Photos Video Remix: relight and swap backgrounds via Sume
Google Photos Video Remix relights clips and swaps backgrounds with Omni on AI Plus, Pro and Ultra plans. Do the same edits from code with Sume.
Google Vids Omni edits: color grade and restyle prompts for Sume
Google Vids fixes color grading and restyles video with Omni, but not in the EEA, UK, Switzerland, Texas or Illinois at launch. Try edit prompts on Sume.
Insurance claim steps explainer: avatar video scenes and cost
Turn a five-step claims process into one avatar video with ordered video_inputs scenes. Under 60 seconds, with cost at standard and plus quality.
Ten FAQ answer clips from one avatar: cost and re-rendering one
Ten 20-second answers from one Sume avatar cost $49 at plus quality plus $0.95 for the avatar. When one answer changes, you re-render only that clip, for $4.90.
Video API shutdown runbook: six steps from the Sora removal
A six-step runbook for the day a video vendor removes its API: find calls, freeze ids, pick a replacement, port, canary, and archive. Dates from OpenAI's page.
Recall notice as a 9:16 and 16:9 avatar video: cost and captions
A recall notice needs to reach people on phones and on a site. Two 30-second Sume avatar jobs, one per aspect ratio, cost $14.70 at plus quality with captions.
SynthID not detected in Gemini: that does not mean the video is real
Gemini's checker only recognizes Google AI content, so no watermark means no Google mark was found, not that a person filmed it. Know its limits.
YouTube Shorts Remix is free: what to use for 200 Omni clips a week
Shorts Remix with Gemini Omni is free for creators 18 and over, inside YouTube. For scripted batches, call Omni by API on Sume and mind plan limits.
48% thought Griffin was real: add a disclosure line to your clip
Tavus reports 48% of people took Griffin for a person after a one-minute call. If viewers cannot tell, label the clip: burn a disclosure line with caption cues.
Can I call my AI video human-made? Google's rule and a job record
Google's policy bars claiming AI output was made solely by a human to deceive. Keep a per-clip record from Sume's poll response to show origin.
Hinge video prompt: 30 seconds, in-app recording, and Sume's role
Hinge says video prompts are up to 30 seconds, recorded inside the app, so a rendered file is not the route. Where Sume helps: rehearsal timing.
Kick clips run 10 to 180 seconds: make a vertical short with Sume
Kick clips are 10 to 180 seconds and download as MP4. Import one into Sume, crop 16:9 to 9:16 with video filter, trim to length, and caption it for $0.20.
Ten candidate photos for one avatar: rejects create no job
Screen ten candidate photos for one Sume avatar with free preflight failures. Only accepted photos create a $0.95 avatar job. Includes a guarded Python script.
ArtStation 25 MB free vs 250 MB premium clips: bitrate budget
A 60-second ArtStation clip on a free account must average about 3.3 Mbps to fit in 25 MB. Premium's 250 MB allows about 33 Mbps. Table and a Python check.
ArtStation free 2K video cap: conform an AI clip with trim output
ArtStation caps free video clips at 2K and shows premium 4K in full resolution. Sume trim output takes width and height from 256 to 2160, so you can conform.
ArtStation video clips are 1 minute: trim an AI turntable to fit
ArtStation video clips run up to 1 minute as MP4 and autoplay in a loop. Trim an AI-generated turntable to 60 seconds or less with Sume, then probe size.
Spoken repair estimates in English and Spanish: 40 a month on Sume TTS
An auto shop that voices 40 estimates a month in two languages, 500 characters each, pays $1.90 on Sume TTS. MAI-Voice-2.1 lists $0.88. What the gap buys.
Avatar consent register keyed by avatar handle: a Python CSV script
Keep a consent register keyed by Sume avatar_handle: person, photo source, approved uses, expiry. A stdlib Python CSV checker blocks videos for expired consent.
Bakery order-cutoff video: reuse the baker's phone voice as the spine
Turn a 40-second phone clip of a baker into a holiday order-cutoff video: audio detach for $0.01, b-roll slots, a ducked bed, one render. About $0.24 on Sume.
Candle holiday ad with AI: a jar photo as IMAGE_REF_0 and a Lyria bed
Make a candle holiday ad: Gemini Omni Flash reference-to-video from your jar photo, a Lyria 3.5 bed and a Timeline render, about $1.48 on Sume.
E-bike Black Friday video ad: start and end frame reveal, three trims
An e-bike Black Friday ad from two stills: a 10-second start/end-frame clip on Gemini Omni Flash, then three trimmed cutdowns, about $1.51 in Sume jobs.
Food truck weekly route poster: GPT Image 2.5 art, stops added in code
A weekly food truck poster costs $0.0129 for the art at medium on Sume, about $0.67 a year. Let GPT Image 2.5 draw the scene and print the stops with Pillow.
GDPR and an employee's photo as an avatar: Recital 51 explained
Is an employee photo used for an AI avatar biometric data under GDPR? Recital 51 says photos are biometric only with specific technical means. Not legal advice.
Screen 30 holiday creator clips for the promo code with a transcript
Check creator-made holiday clips before they run: probe for audio and length, transcribe at $0.01 per audio minute, and search the words for the promo code.
Houseplant shop montage with no voice: a silent spine and a Lyria bed
Make a music-only product montage: Timeline audio.mode silence, a Lyria 3.5 bed as soundtrack and eight plant clips, for $0.225 on Sume.
Localize a 30-second product video into 3 languages: swap the spine
Keep one edit and swap only the voice: three Timeline renders ($0.10) plus three caption jobs ($0.20) cost $0.90 on Sume for English, Spanish and French.
Mattress Black Friday video ad: a dimmed bedroom clip and a price card
Make a mattress Black Friday ad with AI: one 8-second bedroom clip, a dim pass, and a price-card overlay on top, about $1.12 in Sume jobs.
Toy store spot cut to the beat: a Lyria track as the Timeline spine
Make a 15-second toy ad with the music as the spine: Lyria 3.5 track, audio.source_in to start at the best bar, then slots cut on the beat for $0.225 on Sume.
Voicemail to text for a plumber: 160 messages a month on Sume STT
A plumbing shop with 160 voicemails of about 45 seconds a month pays $1.20 to $1.60 on Sume STT at $0.01 a minute. The bill, the limits and a cost script.
Instagram Reel length buckets: what 3, 15, 60 and 180 seconds cost
Instagram's Reels guide sorts videos into 3-15, 15-60 and 60-180 second tiers. Here is the AI clip cost of each tier on Sume, with the cent rounding worked out.
Reels: 3 minutes or 20? Two Instagram pages, one render plan
Instagram's guide says Reels run 3 seconds to 3 minutes. Its features page says 20 minutes, but Reels over 3 are not recommended. Plan the render for 3.
Why TTS plus lip-sync avatars feel fake: Griffin's 2.4% vs 48%
Tavus says its older avatar stack passed as human 2.4% of the time and Griffin-Lite 48%. Here is what that means for TTS-then-lip-sync clips.
Make an AI voice read an email or order code right: spell, verify
Amazon and Cartesia both claim better codes, emails and phone numbers. The reliable fix is text prep plus a read-back check. Try both on Sume's TTS router.
What is a critical error in TTS? A rubric after Nova 2 Sonic's 28%
Amazon reports 28% fewer critical errors in Nova 2 Sonic on an internal set and does not define them. Define yours, then tally with a read-back on Sume.