How to find TikTok ads that are working

To find TikTok ads that are working, search the posts and ads in your niche, look at what their views and engagement say, and judge each one against what you sell before you copy its shape. The slow part is the scrolling and the judging, not the search box.

On Sume that part belongs to Scrapy. It searches TikTok and Instagram for the ads and posts that perform, judges each one against your brief and keeps the best, with a note on why it made the cut (Scrapy).

What makes an ad worth copying?

Views alone are not enough: a post can go far for reasons that have nothing to do with your product. Look for the parts you can reuse.

• A hook in the first seconds that would work with your product too
• A shape you can repeat: a street interview, an unboxing, a green screen, a talking head
• Numbers that hold up: views together with likes and comments, not views alone
• A fit with your brand, your audience and the platform you post on

Where do you look?

TikTok's own Creative Center shows top ads and trends by region and industry. Brand pages and hashtags show organic posts. Meta's and TikTok's ad libraries show ads that are running.

Scrapy reads these places for you: hundreds of posts on TikTok and Instagram, judged one by one, and the ad libraries for ads like yours (ad library). Each keep lands on the project's canvas with its views and likes.

What do you do with the ones you keep?

Remake them. Remixy reads a reference's hook, shots, timing and sound and makes the same shape with your product, which remake a competitor's ad walks through. Ask in one chat and Sume runs both steps in order.