How to remake a competitor's ad with your own product

To remake a competitor's ad with your own product, keep what made it work, the hook, the order of shots, the timing and the sound, and replace everything that belongs to them: the product, the brand, the people and the words. The result is a new ad in a shape that is already proven.

Sume's Remixy does exactly this. It reads a reference video's hook, shots, timing and sound, then remakes it in the same shape with your product, brand and words (Remixy).

What does Remixy read first?

Before anything is made, Remixy breaks the reference down. That breakdown is what keeps the remake close to what worked.

• The hook: what happens in the first seconds
• The shots: how many, in what order, and how each is framed
• The timing: how long each shot holds
• The sound: voice, music and when they come in

Where does your product come from?

From your Brand OS: your products with their real photos, your logo, colors and voice, and the words to avoid. Every agent reads it before it makes anything, so you do not repeat the brief for each ad.

What happens after the remake?

Edity can cut, caption and title it on the timeline, and Posty can post it or run it as an ad. If you start from a known shape rather than one ad, remake a format that already works covers Formats.