Use cases
Worked examples on Sume's catalog Formats and endpoints: product video and photography, try-on, app and product ads, logo animation, and more.
Start with Ready-made Formats for product video: the Sume Format catalog
Spokesperson ad cost on Sume: avatar video plus stills and b-roll
What a short spokesperson ad costs on Sume when it combines an avatar video with GPT Image 2.5 stills and b-roll clips. The avatar video is most of it.
Sora API is gone: a replacement clip on Sume, priced by model
OpenAI removed the Videos API and the Sora 2 models, with no replacement. What a replacement clip costs on each Sume video model, by length and resolution.
Best AI video model for lip-synced dialogue clips on Sume
For speech that matches the mouth, Sume offers Omni (native synced audio), H3 Max Lip Sync (audio 5-14.8 s, 10 MB max), or an avatar route. Read 2026-10-13.
Slow down for phone numbers: phrase pacing in a Sume TTS script
Decagon says Chord's pacing follows each sentence. On Sume, speed is one setting per job, so render a phone number as its own slower take and join the takes.
HelixWorld WASD camera moves as prompt words for Omni Flash
HelixWorld steers its camera with WASD and direction actions. Sume has no camera-key input, so write the move as a phrase and test it with a 3 s 360p draft.
Nano Banana 2.1 8:1 and 1:8 images: banners and strips on Sume
Yes: google/nano-banana-2.1 lists 8:1, 4:1, 1:4 and 1:8, and Nano Banana Pro does not. List $0.08 per image at 1K, $0.10 billed on Sume.
Use MAI-Voice-2.1 audio in a Sume lip sync clip: import it first
MAI-Voice-2.1 is not in Sume's TTS Router, but its audio can drive a Sume talking clip if you import the file first: Sume-hosted, 10 MB, 5 to 14.8 s.
AI video with sound vs voiceover plus lip sync: which Sume route
Use a video model's native audio for ambient sound, and TTS plus lip sync for a talking face. Sume's docs say video models do not lip-sync a later voiceover.
Best AI video model for a consistent character: reference rows
For one character across clips, use a Sume row with reference images: Wan 3.0 (10), Omni (10), H3 and H3 Max (9). Kling 3 takes none. Read 2026-10-13.
Best AI video model for product videos: pick the row by input
For a product video, pick the Sume row by the photos you have: first frame, end frame or reference images. Limits for seven rows, read 2026-10-13.
Best AI video model for seamless loops: the end-frame rows
For a looping clip, use a Sume row that takes both a first and an end frame: Seedance, Wan 3.0, Kling 3, MiniMax H3 or Omni. Rows without one, read 2026-10-13.
Best AI video model for UGC-style ads: a model or an avatar?
For UGC-style ads, Sume offers two routes: a script-driven Avatar video of 4-60 s, or a video model with native speech such as Kling 3. Read 2026-10-13.
Best AI video model to edit an existing clip: four Sume rows
To edit or regenerate a clip you already have, Sume has four rows that take video_url: Omni edit, Genjutsu, H3 Max Recast and Hailuo H3 Regen. Read 2026-10-13.
Halloween photo clips: 12 photos at 8 seconds on Grok Imagine
Animate 12 Halloween photos into 8-second clips on Sume's Grok Imagine row for $1.20 in total. Use a first frame per clip and one idempotency key per photo.
Decision-1 as a gate for avatar requests: where a person must decide
Microsoft says not to use Decision-1 scores as the sole basis for decisions about individuals. Keep a person on avatar and likeness requests before Sume runs.
Nano Banana 2.1 text in images: posters and infographics on Sume
fal says Nano Banana 2.1 improves text rendering for posters and infographics. Sume runs it at $0.10 per 1K image; test your exact words before a print run.
Pick an AI video model by the input you have: photo, clip, audio, none
Match the Sume video row to your input: nothing gets Wan 3.0 or Omni, a photo gets a first-frame row, a clip gets Omni edit or Recast. Read 2026-10-13.
Flood insurance agent video: the coverage gap and 30-day wait
An independent agency can explain that homeowners policies skip flooding with a 30-second avatar clip. Script from Ready.gov, Sume costs at two tiers.
Four-panel comic with your own character: an API recipe
Recraft's Oct 9 comic guide, as an API job: draft four panels at 0.5K, render finals with the hero as a reference, letter the text yourself.
One hero image to 3D toy, anime and pixel sprite via API
Recraft's Oct 9 art style challenge as three Sume calls: attach the hero, fix silhouette and palette, vary only the medium. Ratios and costs.
Place your character in concept art scenes with two references
Design locations first, then put the hero in each one with two input_references. Recraft's Oct 9 method as a Sume API script with costs.
Smoke alarm battery reminder video for a fire department or HOA
One 10-second Gemini Omni Flash clip with a real chirp, captioned with Ready.gov's smoke alarm rules, costs about $1.45 on Sume. Prompt, cues and checks.
TikTok Shopping Assistant: what should product videos say?
TikTok's Shopping Assistant answers sizing, shipping and availability in chat. Make product clips that match your listing, with photo-to-video and burned cues.
Car dealer video ad: a Total Price line after FTC's Greenway deal
FTC's Oct 8, 2026 Greenway settlement asks for the Total Price as the most prominent price. Burn that line into each lot clip for $0.20 on Sume.
SynthID Detector is public: what it checks for AI ad creative
Google opened SynthID Detector to everyone on Oct 7, 2026 for Google, OpenAI, NVIDIA and Kakao marks. What a result means for AI ads and Sume files.
Friday the 13th kindness challenge: a 13-clip recap in one render
World Kindness Day lands on Friday 13 November 2026. Join 13 four-second kind-act clips into a 52-second recap with numbered cards for $0.30 on Sume.
January stocktake sale video: one caption cue per price
Make a January clearance video where every price is a timed caption cue, not baked into an image. Five 3-second cues on a 15-second clip cost $0.30 to finish.
Snow-day closure video: a silent clip with caption cues
Post a weather-closure notice as video: render two stills silent in Timeline 1.0, then burn the hours with caption cues. The silent clip needs cues, not speech.
AI UGC test playbook: which of the 8 stages Sume covers
A 2026 AI UGC playbook lists eight stages from brief to measurement. Here is which stages map to Sume routes and which stay with you or your ad platform.
White elephant invite video: 10-second AI clip, rules on screen
Make a white elephant or Secret Santa invite clip with Gemini Omni Flash 1.1 (3-10 s, native audio), then burn date, spend limit and steal rules in as cues.
Tax season reminder clips for a solo accountant: document checklist
A solo bookkeeper can turn a January document checklist into short reminder clips: one background, one cue set per client type, re-burned as dates change.
Winter closure notice video: a reusable caption-cue template
A snow-day or closure notice for a gym, studio or school: keep one background clip, change only the caption cues, and re-burn in minutes.
Small business year in review video from 10 photos and cues
Turn a year of shop photos into a thank-you recap: image-to-video clips from first frames, trimmed, then burned with your real numbers as caption cues.
Teams custom background: JPG, PNG or BMP, and what Sume outputs
Microsoft Teams accepts a custom meeting background as .JPG, .PNG or .BMP. Sume image models output png, jpeg or webp, so pick png or jpeg.
Zoom video background: MP4 or MOV, 360p to 1080p, from Sume
Zoom accepts an MP4 or MOV video background between 480x360 and 1920x1080. Generate a 16:9 clip on Sume at 720p or 1080p and skip the 4K trap.
Community theater show promo video: poster, 8-second clip, dates
A 12-second promo for a local play: poster as first frame, a music bed, and ticket dates burned in as text. About $1.43 per cut on Sume.
Instagram Reel boost rules: 90 s, 9:16, no licensed music
Instagram's help page limits boosted Reels to 90 seconds, 9:16, and no licensed music. Three 30 s Wan 3.0 clips with generated audio fit, for $11.25 at 720p.
Poetry reading video from your own recording, captions and music
Turn a 60-second poem recording into a captioned vertical video: six image or clip slots, a ducked music bed, script-aligned captions. About $0.43 plus visuals.
Gift-wrap pop-up promo clip: three cues and a pickup cutoff
A gift-wrap or alteration pop-up sells time, so the clip must show the cutoff. Build it from one photo, burn three caption cues, and check the finished file.
Nutcracker ticket promo for a dance school: one poster, one short clip
The Nutcracker premiered Dec 18, 1892 and runs about 90 minutes uncut. A dance school can animate its poster into a ticket promo and burn showtimes as cues.
App preview video that loops and works muted: first and last frame
Apple says previews autoplay, repeat and are usually muted. Use one image as first and last frame so the loop has no jump, with generate_audio off.
App Store creative assets must be 4+, even for a 17+ app
Apple's asset rule: every App Store asset must meet a 4+ rating whatever the app's own rating. A review table for generated art, and a $1.20 candidate-set cost.
App Store creative assets: no prices, discounts or URLs in the art
Can a Black Friday app asset say 40% off? Apple's asset rules bar pricing, discounts and URLs. What to leave out, and how to generate art with room for type.
Google Ads promotion occasions: Q4 dates and a creative set per window
Google lists Black Friday as Oct 15 to Dec 15 and Christmas from Nov 1. See the overlaps, the 6-month rule, and how to batch one creative set per window.
Logo in the first 2 seconds plus an end card: Pinterest and Amazon
Pinterest wants the logo in the first 1-2 seconds; Amazon says beginning or end. Build both cuts from one clip with Timeline 1.0 for $0.10 each.
Voice actor or AI voice for a 30-second ad? What an API covers
Hire a voice actor or use AI text to speech for a 30-second ad: what Sume's TTS API does, what it cannot do, and the $0.315 audio bill for three takes.
AI battle map for tabletop RPGs: square image, grid drawn in code
Generate a top-down battle map on Sume at $0.15 for a 2K square, then draw the grid in Pillow so squares are exact. Revise one room with a reference edit.
Layered paper-cut art from a photo: FLUX.2 flex or pro on Sume
Photo to layered paper-cut art with a reference edit: FLUX.2 flex at $0.0625 or pro at $0.0375 on Sume, four takes for $0.25 or $0.15.