What is an AI creative team for ads?

An AI creative team for ads is a group of AI agents that each do one job of an ad team: find the ads that already work, remake them with your product, cut and caption them, post them and run them as ads, then read the results and say what to make next. You brief the team once instead of driving each tool yourself.

Sume is built this way. One chat is the brief, six agents do the work, and every result lands on a shared canvas. The rest of this guide shows who does what, using the descriptions on Sume's own agent pages.

Scrapy finds what worksRemixy remakes the top postEdity cuts and captions the adPosty posts it and runs adsRoasie reads the results

Scrapy finds what works

Who does what on Sume's team?

Each agent has one job, and Sume, the main agent, hands the work between them and checks every result against your ask before anything is posted.

How is that different from an AI video generator?

A video generator turns one prompt into one clip, and you decide what to make, where to post it and whether it worked. A creative team covers the steps around the clip too: research before it is made, editing after, posting, and the read-back that decides the next brief.

On Sume you can still make things by hand. Studio has image, video, audio, music, lipsync and face swap with the same models the agents use, so the team and your own work share one workspace.

What does a first brief look like?

Say it the way you would to a person: the product, the platforms and the goal. For example, ask for three TikTok ads for a new serum in the style that is working in skincare this week. Scrapy finds references, Remixy remakes the best ones, Edity cuts them, and Posty posts or schedules them when you say so.

Sume asks before anything costs money, and you can mention one agent to hand it a single task. Plans and model prices are on the pricing page.