Shopify video limits: 120 fps max, 100 px minimum, 0.25 s floor

Shopify's file-limits page lists product videos as MOV, MP4 or WEBM up to 1 GB and 10 minutes, with width and height between 100 and 4096 pixels, a 120 frames-per-second maximum and a 0.25-second minimum length (read 2026-10-02). Most AI clips clear all of these; the two to measure on the file are size and the longest edge.

The limits

From Shopify's Uploading and managing files page (read 2026-10-02). Images have limits too: up to 20 MB, 25 megapixels, an aspect ratio between 100:1 and 1:100, in JPEG, PNG, WEBP, HEIC or GIF.

Which limits can bite

Frame rate: Sume's Timeline output takes 24, 25, 30 or 60 fps (Timeline), well under 120. Duration: catalogue durations are whole seconds, far above 0.25 s and below 10 minutes for a single clip. The docs show a 4K tier on some models, and UHD in Shopify's terms is 3840 x 2160, inside the 4096 edge limit.

What the docs do not give is a clip's size in bytes or the frame rate of a raw model output, so measure both on the downloaded file.

A pre-upload script, not a guess

Run ffprobe on the downloaded MP4 and read width, height, frame rate and duration, then compare with the table. For a batch, put the check after each completed job and before the Shopify upload step (Jobs and results).

For the image side, the 4472 px post covers the pixel cap from Shopify's developer docs; this page's 25 megapixel figure comes from the help centre, so check which one your upload route uses.

Images on the same page

The same Shopify page lists image limits, which matter if you also generate stills: a 20 MB cap, 25 megapixels, and an allowed aspect ratio between 100:1 and 1:100. A normal product still sits far inside those, so size and megapixels are the only two worth a quick script.

What Sume does not do

The Sume docs describe no Shopify upload step, so you stage and attach the file yourself, or through your own automation (the webhook pipeline post).