Realtor's monthly market update: 4 neighborhoods, 45-second avatar
Four 45-second avatar updates a month cost $33.12 on Standard, $44.10 on Plus and $99.00 on Max on Sume, plus a one-time $0.95 for the avatar.
A real estate agent who posts a 45-second market update for each of four neighborhoods every month pays $33.12 a month on Sume's Standard avatar tier, $44.10 on Plus and $99.00 on Max, after a one-time $0.95 to create the avatar. Over twelve months on Standard that is $397.44, the whole production cost for a 48-video year.
Avatar video is billed per second of output: $0.184 on Standard, $0.245 on Plus and $0.55 on Max without a product image (read 2026-10-03). If you omit the quality field the default is Plus, so decide the tier on purpose.
Cost by tier
A 45-second clip is 45 billable seconds. On Standard it is $8.28, on Plus $11.025 (billed at $11.03 when rounded up to the cent) and on Max $24.75. Four neighborhoods a month are four jobs. Scripts must land in the 4 to 60 second window, so a 45-second update leaves headroom for a longer script before you need a second job.
Captions: the inline caption add-on is $0.20 on top of the avatar job, and the avatar caption limit is 60 seconds, so a 45-second clip qualifies. The table leaves it out; add $0.80 a month for four captioned clips. Do not also run a standalone caption job on the result.
| Tier | Per second | One clip | Four clips a month | Twelve months |
|---|---|---|---|---|
| Standard | $0.184 | $8.28 | $33.12 | $397.44 |
| Plus | $0.245 | $11.03 | $44.10 | $529.20 |
| Max | $0.55 | $24.75 | $99.00 | $1,188.00 |
Choosing a tier and what to say
Standard is the fastest execution path and Max is the highest-quality, slowest one. For a recurring update where the face matters less than the numbers on screen, start on Standard, compare one clip against Plus, and move up only if the difference shows on a phone. Total spend is dominated by the number of clips, not the tier: cutting from four neighborhoods to two halves the bill on any tier.
The script is where an agent takes on risk. Market statistics, such as median price or days on market, must come from your MLS or association data for the exact area and period, with the source named on screen. Avoid wording that steers buyers by protected characteristics, and check your brokerage's and state's rules on AI-generated representations before posting. An avatar made from your own photo should be used with your own consent and disclosed as generated where the rules require it.
The $0.95 avatar creation is paid once and the avatar is reusable. Keep a template script with blanks for the area, figure and period, and fill it from a spreadsheet; the cost per clip does not change with the template.
Sources
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Written by Sume