Avatar video price by length: 4, 15, 30, 45 and 60 seconds

Avatar Video 1.0 accepts scripts that Sume estimates at 4 to 60 seconds, so every price sits on a ladder between those two ends. Billing is per second of the planned video, by quality tier, and a product image adds a small amount per second. Because the arithmetic is linear, you can compute any length from the ladder below rather than guessing.

Rates are from the API pricing page, read 2026-10-03, and the length limits are from the Avatar Video docs.

What does each length cost?

The table covers five lengths. A 15-second plus clip with no product is 15 x $0.245 = $3.675; the same clip with a product image is 15 x $0.258 = $3.87. Max is more than double plus: $0.55 per second, or $8.25 for the same 15 seconds.

How much does the product image add?

The product surcharge is small on standard ($0.01 per second), $0.013 on plus and $0.03 on max. Over a 30-second clip that is $0.30, $0.39 and $0.90. Treat it as a minor line unless you run max, where it adds about 5 percent.

Which tier should a script use?

The docs describe standard as the fastest Sume execution path, plus as the balanced default and max as the highest-quality, slower tier. The price difference is the only measurable difference this post claims. A reasonable test is to run one script at all three tiers at 4 seconds, where the whole comparison costs $3.916, then watch them side by side.

Scripts above 60 seconds are rejected, so long pieces are split into several jobs. Each job is reserved on submit and refunded if it fails, so a failed 60-second clip does not cost you the table value.