H3 Max on Luma at 18, 28 and 56 credits a second, in dollars
Luma lists H3 Max at 18, 28 and 56 credits a second for 480p, 768p and 1080p: $0.03 to $0.17 by plan. fal lists $0.05; Sume's lip-sync is $0.0625 to $0.20.
Luma lists H3 Max at 18 credits a second for 480p, 28 for 768p and 56 for 1080p. On a monthly Plus plan that is $0.054, $0.084 and $0.168 a second; on annual Ultra it falls to $0.030, $0.047 and $0.093. fal's pricing page lists H3 Max at $0.05 a second. Sume's H3 Max lip-sync is billed at $0.0625, $0.10 and $0.20 per second of audio at the same three resolutions.
Every Luma plan in the table, and fal's single rate, comes in under Sume's lip-sync rate at all three resolutions.
What are the per-second dollar figures?
Luma's plan prices are Plus $30 monthly ($25 annual) for 10,000 credits, Pro $90 ($75) for 40,000 and Ultra $300 ($250) for 150,000. Dividing gives a per-credit price, and multiplying by 18, 28 or 56 gives each cell below.
| Source | 480p | 768p | 1080p |
|---|---|---|---|
| Luma Plus, monthly | $0.054 | $0.084 | $0.168 |
| Luma Pro, monthly | $0.0405 | $0.063 | $0.126 |
| Luma Ultra, monthly | $0.036 | $0.056 | $0.112 |
| Luma Ultra, annual | $0.030 | $0.047 | $0.093 |
| fal, listed rate | $0.05 | $0.05 | $0.05 |
| Sume lip-sync | $0.0625 | $0.10 | $0.20 |
Is the Sume row the same product?
Not exactly. Sume's H3 Max lip-sync takes a still image plus audio and charges per second of audio, rounded up. Per the repo docs the audio must be 5 to 14.8 seconds, hosted on Sume, and under 10 MB, so a clip is capped near 15 seconds. The Luma and fal figures are generation prices per second of output, and fal's page does not split resolutions, so I show its single rate in all three columns.
Treat the table as a price ladder for the model name, and read each vendor's documentation for what the endpoint accepts.
What does a 10-second clip cost?
At 768p, a 10-second clip is $0.84 on Luma Plus, $0.63 on Pro, $0.50 on fal and $1.00 on Sume. At 1080p it is $1.68 on Plus, $0.93 on annual Ultra and $2.00 on Sume. The Sume premium is its house margin over the list price on the same page; the Luma figures depend on how much of the pool you actually use.
- Light, irregular use: no plan fee is the point of per-second billing.
- Heavy use on a plan you already hold: Luma credits cost less per second.
- Need an API and a single balance: Sume is the one that charges per job.
Where do I read more on lip-sync pricing?
AI lip-sync API cost per second compares H3 Max with VEED Fabric. For how Luma's plans map to credits, see Luma Plus, Pro and Ultra credit pools.
Sources
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Written by Sume