Vidyard 3 custom AI avatars and 15 AI videos vs Sume handles

Vidyard's pricing page says all paid plans include 3 custom AI avatars, that a custom avatar is built from a user-provided training video, and that the Free plan allows 15 AI videos a month. On Sume, three avatars cost $2.85 (three creations at $0.95), and 15 clips of 30 seconds cost $82.80 on Standard.

Figures are from Vidyard's pricing page and Sume's avatar creation guide, read 2026-10-04. The Starter price is not shown on the page I read, so I make no dollar comparison for Vidyard plans.

What the Vidyard page states

Vidyard is a video platform first, so the avatar sits next to hosting, analytics and sales workflows. Sume sells the avatar and the render as an API.

Three avatars on Sume

Sume has three creation inputs: a text prompt, structured props (ethnicity, sex, age) or a reference photo from a public HTTPS image URL. Creation is job-backed, and the finished avatar is a reusable workspace resource named by your avatar_handle. The Avatar 1.0 route is POST /v1/avatar-1.0/generate.

curl -X POST https://api.sume.com/v1/avatar-1.0/generate \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: seller-avatar-001" \
  -d '{
    "avatar_handle": "seller_one",
    "input": {"type": "props", "ethnicity": "Asian", "sex": "female", "age": 28}
  }'

Fifteen clips, priced

Add the creation cost once per presenter. For three presenters that is $2.85 on top.

Training video versus photo or prompt

Vidyard builds the avatar from a recording of a person. Sume builds it from a prompt, a profile or a photo, so no training video is needed, and the consent question is about the photo. If the avatar is a real person, get written permission before you upload the photo, and say in the finished video that the presenter is AI-generated. The release checklist post lists what to cover.