TikTok Travel Ads: keep the lower-left corner clear of text

TikTok's best practices for Travel Ads say not to place text or important content in the lower left corner, because the travel cards slide over the video 2 seconds after it starts. The page also says to feature the brand name in the video itself, since the cards cover basic ad text. Place burned-in captions away from that corner and check frames after the card appears.

Timing and text limits on the page

Card timing and text numbers are as the page states them.

Place the caption and burn it

Video captions has design.placement.anchor_ratio, the line centre as a fraction of frame height. The docs do not say which edge it counts from, so test a value and read the render. Authored cues carry the brand name as a line in the first two seconds, before any card covers the frame.

curl -X POST https://api.sume.com/v1/video-captions \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: travel-brand-001" \
  -d '{"video_url":"https://media.sume.com/artifacts/artf_demo/resort-clean.mp4","style":"black-outline","cues":[{"text":"Lagoon Hotel Lisbon","start":0.2,"end":1.9}],"design":{"placement":{"anchor_ratio":0.3}}}'

Check the frame after the card arrives

You cannot see the card in your own render, because TikTok adds it. Pull stills at 1.5, 2.5 and 4.5 seconds with video frames and keep the lower-left quadrant empty of faces, logos and price. If the brand line is in the upper half and clear at 1.5 seconds, it will not be hidden when the card slides in.