A 10-second spokesperson clip: Avatar 1.0 $3.40 first, Fabric $1.875

One 10-second spokesperson clip costs $0.95 + 10 x $0.245 = $3.40 on Sume Avatar 1.0 at the plus tier (creation plus render), or 10 x $0.1875 = $1.875 on VEED Fabric 1.0 at 720p. For 20 such clips with one avatar, Avatar 1.0 costs $0.95 + 20 x $2.45 = $49.95 and Fabric costs 20 x $1.875 = $37.50.

The two cost curves

Avatar 1.0 has a one-time $0.95 creation fee and then $0.245 per second at plus ($0.184 at standard). Fabric has no creation fee, charges $0.1875 per audio second at 720p, and needs a still plus audio you supply. Fabric is cheaper per second at every count, because its per-second rate is lower and it has no creation line.

The break-even question is whether the avatar creation fee ever pays off. On price alone it does not, since the per-second rate is also higher. It pays off in time and consistency: one stored handle gives the same face across scenes, scripts and aspect ratios without regenerating stills.

Why price is not the whole choice

The two routes do different jobs. Avatar video takes a script, builds the voice, accepts scene and product inputs, supports multi-scene plans and inline captions, and renders at 720p in several aspect ratios. Fabric turns one still and one audio file into a talking clip, so you bring the voice and the still.

Fabric also prices the audio you send, so long pauses are billed. Avatar video bills by the planned seconds of the script. If your workflow already produces a good still and voice, Fabric is the lower bill. If you want a repeatable character you can place in different scenes, the avatar creation fee buys that.

A quick check for your own numbers: Avatar 1.0 costs 0.95 + 2.45 x n for n ten-second clips at plus, and 1.875 x n on Fabric 720p. The difference after n clips is 0.95 + 0.575 x n dollars, so at 100 clips the gap is $58.45. Add the still-generation cost on the Fabric side, for example a nano-banana-2.1 1K image at $0.10, if you use a fresh still each time.

• Avatar 1.0: 4 to 60 second window, quality tiers, scenes.
• Fabric: up to 300 seconds of audio, under 10 MB.
• TTS for Fabric audio is extra, $0.0475 per 1,000 characters.

A rule of thumb

If the clips are one-off and you control the stills, start with Fabric. If one character carries a series with different scenes and products, the $0.95 is small against the render cost and Avatar 1.0 is the more direct route.

Do not forget the cost of the still on the Fabric side. A fresh nano-banana-2.1 image at 1K is $0.10, so a one-off Fabric clip is $0.10 + $1.875 = $1.975 at 720p, still below Avatar 1.0's $3.40. If you reuse the same still across all 20 clips the image cost is a single $0.10, and the Fabric total is $37.60. Count whichever image model you use in your own comparison, since the avatar route includes its own face and the Fabric route does not.