20-second talking clip: Fabric 720p $3.75 vs Avatar Standard $3.68

A 20-second talking clip costs $3.75 on VEED Fabric 1.0 at 720p and $3.68 on Sume Avatar Video at the Standard tier, so the two are within 7 cents. Which one to use depends on what you already have: Fabric needs a still and recorded audio, Avatar Video needs an avatar and a script.

Price side by side

Fabric is priced per ceil(audio second): $0.1875 at 720p and $0.10 at 480p. Avatar Video Standard is $0.184 per second without a product image. Pricing as of 2026-10-08.

What you supply

The models page says every shot where a person speaks on camera is Fabric with an accepted still plus TTS, and that video models do not lip-sync to generated TTS or a later voice-over. Fabric takes audio_url, a measured duration_seconds and one visual source: the preferred image_url of an inspected posed still, or an avatar_handle, never both.

Avatar Video starts from an avatar and a script, or from multi-scene video_inputs, with optional product and scene references and inline captions.

• Fabric: you control the voice recording or TTS and the exact still.
• Avatar Video: Sume plans the clip from your script; 4 to 60 seconds.
• Fabric accepts up to 300 seconds of audio; Avatar Video stops at 60.

How to choose

If you have an approved voiceover and a still, Fabric at 480p is the cheapest of the five rows at $2.00 for 20 seconds. If you want a reusable presenter and only have text, Standard Avatar Video at $3.68 is the lower-cost entry. The 7-cent gap between Fabric 720p and Standard is not the deciding factor.

Practical notes

Media inputs. Any media field, whether product_image, scene.image_url or an avatar image_url, must be a fetchable public HTTPS URL. Sume rejects localhost, private-network and non-HTTPS addresses before it submits anything, so a broken link fails fast instead of consuming a render. Host reference images where Sume can fetch them and keep them available until the job finishes.

Reading results. A completed result can include public media.sume.com video artifacts, and for avatar videos also public-safe preview fields such as preview_image_url and scene_previews. You can list or read finished videos with GET /v1/avatar-videos and GET /v1/avatar-videos/{id}. Store the job id and the video id together so a billing line can be traced back to a creative.

Reusable avatars. An avatar is created once, for a flat $0.95, and then referenced by its avatar_handle on every later request. Sume normalizes a leading @ away and stores the handle without it. Treat the handle as a stable identifier in your own system, and keep one record per handle noting who the avatar represents and what it may be used for.