Restaurant gift-card promo: avatar plus card image, 15 s, $2.91

A 15-second gift-card promo for a restaurant, made with Sume Avatar 1.0 and the card artwork as the product image, costs $2.91 on the standard tier, $3.87 on plus and $8.70 on max. Send the card art as product_image, keep the offer terms in the post copy, and approve the first frame before you pay for the render.

Rates are from Sume's avatar price table (read 2026-10-06): $0.194, $0.258 and $0.58 per second with a product image. Fifteen seconds is about 42 words at Sume's duration estimate of 2.8 words a second.

What 15 seconds buys

A gift-card clip has one job: say what the card is, who it is for and where to get it. That is a hook, one benefit and a call to action in about 42 words, which fits the clip with room for a pause.

Check the first frame

The product image must be a fetchable public HTTPS URL. Create an Avatar video preview first: it generates only the first-frame still, so you can see how the card appears in the scene before the full render. If the card is small, tilted or partly hidden by a hand, regenerate the stills, which reuses the stored request and refreshes only the first frames.

Do not rely on the render to reproduce small print on the card. Put expiry dates, minimum spend and exclusions in the caption of the post and in burned-in captions, where you control the text exactly.

Tradeoffs

An avatar host is cheaper and faster than filming the owner, but it is a script-driven presenter, not the owner. Platforms and local rules differ on how synthetic presenters should be labeled, so decide on your disclosure line before the campaign runs.

If you want the owner on screen, shoot the clip yourself and use Sume only for the captions and music. The avatar route fits restaurants that want the same short pitch in several versions: one per location, one per holiday offer, one per language you are able to script.