Restaurant owner avatar host: three 30-second Google profile clips

Google Business Profile video allows 30 seconds, 75 MB and 720p. Three 30-second avatar host clips from Sume cost $16.56 on standard, $22.05 on plus.

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Google's Business Profile help page says a video can be up to 30 seconds long, up to 75 MB, and 720p or higher. Sume's Avatar 1.0 renders at 720p, so a 30-second avatar host clip fits the first two limits on length and resolution, and costs $5.52 on the standard tier or $7.35 on plus when no product image is attached. Three clips, one for the menu, one for hours and events and one for the story, come to $16.56 or $22.05.

The Google limits are from its help page, read 2026-10-03. The Sume details are from Generate avatar video, Create new avatar and API pricing. File size is the one limit this post cannot promise, so check each export against 75 MB.

What do the limits allow?

Google lists three requirements for a profile video: up to 30 seconds, up to 75 MB, and 720p or higher. The page read does not list supported video formats. Sume's avatar video resolution is currently 720p, which meets the floor and does not exceed it, and the aspect ratio can be 1:1, 3:4, 9:16, 4:3 or 16:9, with 9:16 as the default.

A script has to land between 4 and 60 seconds as Sume estimates it, so for Google's cap you aim at 30 seconds or less. A 30-second target is roughly a spoken script you can read aloud in half a minute at a calm pace, so time it before you submit.

Three profile clips at Sume list rates, no product image (read 2026-10-03)
ClipSecondsstandardplus
Menu highlights30$5.52$7.35
Hours and weekly events30$5.52$7.35
The owner's story30$5.52$7.35
All three90$16.56$22.05

Making the host

An avatar is made once and reused by handle. Create it from a prompt, a structured profile or a reference image; the one-time charge is $0.95. A restaurant that does not want its owner on screen can describe a host in a prompt and keep the same face for every clip. A real person's likeness is a separate choice, and an image input must be a public HTTPS URL that Sume can fetch.

For a menu clip, send the dish photo as scene of type photo, or attach a product_image if a single plate is the subject. The product rate is about a cent or two a second higher than the productless one, so use it only when the plate is the point.

  • Captions help viewers who watch with the sound off; captions.enabled burns them into the final MP4 without a separate caption job, but the captions docs call inline captions an add-on on the avatar-video estimate, so the table prices above exclude them.
  • Preview the first frame before paying for a render, and set the final tier at generate-video.
  • Keep each script to one idea so the 30-second cap is easy to hit.

Checking the file before upload

A 30-second 720p clip is usually well under 75 MB, but the limit is Google's, not Sume's, so check the file you download before you upload it. If a clip runs long, shorten the script and re-render rather than trimming spoken words mid-sentence. Google also says a video may take time to appear and can be marked not approved, so upload a few days before an event, not the hour before.

Sources

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