SaaS launch week asset budget: images, voiceovers and clips on Sume

A launch week of 12 Ideogram images, six 450-character voiceovers, six 5-second Grok clips and one music track costs about $1.61 on Sume. The per-line bill.

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Launch week asks for many small assets at once: announcement images, voiceovers for the product video, short loops for social and one music bed. This post prices one concrete bundle so you can scale each line to your own plan.

Sume prices every job at the vendor list price × 1.25, then adds a 5.5% fee on that result, so $1.00 of list becomes $1.31875 (how the formula works). The tables below show both the catalog price (list × 1.25) and the all-in figure with the fee.

Bill of materials

Sume catalog list prices, margin and fee applied; Grok Imagine Video 1.5 at its per-second list price; read 2026-10-06
LineUnitsAll-in unit priceTotal
Launch images (Ideogram 4.5 medium)12$0.079125$0.95
Voiceovers, 450 characters each (Sonic 3.6)6$0.022551$0.14
Video loops, 5 s (Grok Imagine Video 1.5, per second list $0.01)6$0.065937$0.40
Music track (Lyria 3.5)1$0.131875$0.13

Where the money goes

The total is $1.61. Video loops are $0.40 of it (25%), the images $0.95 and the voiceovers $0.14. Doubling the number of video takes changes the total more than anything else on the sheet, so lock the stills and the script before you spend on motion.

Pricing for the video line depends on the model and resolution you choose; GET /v1/video-router/models returns the live per-second figures.

Sources

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