Pinterest 6 vs 15 second product video: price for 100 SKUs at 720p

Pinterest recommends video ads of 6 to 15 seconds, and the choice inside that window moves your bill by 2.5 times. For 100 SKUs at 720p on Sume, a 6-second clip costs $75.00 on Wan 3.0 and $226.80 on Seedance 2, while 15 seconds costs $187.50 and $567.00. The Pinterest figures are from its ad specs page and the Sume prices from the pricing code, both read 2026-10-05; Sume's billable price is the provider price times 1.25.

What Pinterest says

The page lists video as MP4, MOV or M4V, H.264 or H.265, up to 2 GB, with a 4-second minimum and a 15-minute maximum. It recommends 6 to 15 seconds and the ratios 1:1, 2:3, 4:5 and 9:16, and advises against ratios shorter than 1:2 or taller than 1.91:1. Idea ads recommend 1080x1920. Nothing on the page asks for more than 15 seconds, so 15 s is the practical ceiling for a per-SKU clip.

The price grid

Each cell is one clip at 9:16 and 720p, billed per the model's rate. The 100-SKU column is the clip price times 100, before captions or an end card.

Choosing a length

Because the recommended window starts at 6 seconds, pay for 6 unless the product needs a demonstration. The per-second rates make the trade clear: Seedance 2-mini at 720p is $0.189 a second, Seedance 2 is $0.378, and Wan 3.0 is $0.125. Doubling a clip from 6 s to 12 s doubles its price on every model.

All three models take an image as the first frame on POST /v1/videos, per the videos docs, and Pinterest's 4-second minimum is at or above each model's shortest clip, so a short loop is allowed. If Pinterest uses the same file as a Reels or TikTok ad, you also meet those formats, as covered in the one-master spec table.

• Test 6 s first on a sample of SKUs; extend only the ones whose motion needs the time.
• Decide per category: a flat-lay needs less time than a product that unfolds or pours.
• Budget captions at $0.20 a job on top of the grid if you burn text in.

For a blended plan that mixes models by SKU rank, see the A/B/C tiered budget.