One avatar, twelve videos: brand-consistent presenter cost on Sume

Create the avatar once and reuse its handle. Creating an Avatar 1.0 costs $0.95 one time. After that each video names the same avatar_handle, so the presenter's look stays fixed across a campaign while scripts, scenes and products change.

Three ways to create it

The handle may include a leading @; Sume stores it without.

• Prompt: describe the presenter.
• Profile: pass profile details your app already holds.
• Image: pass a public HTTPS reference image (photo input). Localhost and private URLs are rejected.

The 12-video month, priced

Twelve 20-second videos on standard with no product image: 20 x $0.184 = $3.68 each, $44.16 total, plus the $0.95 avatar, so $45.11. The same month on plus is 12 x $4.90 = $58.80, plus $0.95 = $59.75. Rates are per second from the avatar video docs; a product image raises each second by roughly a cent.

Limits that shape a campaign

• One resolved avatar per final video. A single video cannot cut between two presenters.
• Scenes should resolve to one shared background in current execution.
• Each video must land at 4 to 60 seconds.

Create the avatar

curl -X POST https://api.sume.com/v1/avatar-1.0/generate \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: avatar-image-001" \
  -d '{"avatar_handle":"reference_presenter","input":{"type":"photo","image_url":"https://example.com/reference.png"}}'