What does a 30-second Sume avatar video cost? Standard, Plus, Max

A 30-second video from a ready avatar costs $5.52 on standard, $7.35 on plus and $16.50 on max when there is no product image. With a product image it is $5.82, $7.74 and $17.40. Those come from the per-second tier rates Sume charges for Avatar 1.0 talking video, set 2026-07-02.

The per-second rates

Which tier to pick

• standard is the fastest Sume execution path.
• plus is the default when you omit quality, a balanced path.
• max is the highest quality tier and slower.
• Output is 720p today. aspect_ratio takes 1:1, 3:4, 9:16, 4:3 or 16:9, default 9:16.

The 60-second window

A script or multi-scene plan is accepted when Sume estimates the video at 4 to 60 seconds inclusive. At the top of that window a 60-second plus video is $14.70, and the same on max is $33.00. Longer scripts must be shortened or split into several jobs.

A rough monthly budget

An agency posting 12 plus-tier, 30-second videos a month for one presenter spends 12 x $7.35 = $88.20. Drafting each on standard first and re-running only winners on plus cuts the draft pass to 12 x $5.52 = $66.24, so rendering only three winners on plus adds $22.05. That arithmetic uses published rates; it is not a measured saving.

Request

curl -X POST https://api.sume.com/v1/avatar-1.0/talking-video \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: avatar-30s-001" \
  -d '{"avatar_handle":"your_avatar","quality":"standard","aspect_ratio":"9:16","script":"Replace this with about 75 spoken words for a 30 second clip."}'