One 30-second spot, six ad placements: what the renders cost on Sume
A 16:9 master, four Timeline renders and a 6-second trim cover six placements for $0.42 on Sume, with the arithmetic and the vendor spec behind each size.

One 30 second 16:9 master covers six placements with four Timeline renders at $0.10 each and one 6 second trim at $0.02, for $0.42 in total on Sume. The 16:9 file serves skippable in-stream as it is, and the other sizes come from the Timeline.
The six placements
Sizes come from the vendor pages, read on 2026-10-08. Where a page gives only a recommendation, the table says so.
| Placement | Size or length | Source page | Sume job |
|---|---|---|---|
| Skippable in-stream | 16:9 master, 30 s | Google Ads Help | None, use the master |
| Bumper | 5 to 6 s | Google Ads Help | Trim 6 s |
| Shorts ad | 9:16, under 60 s recommended | Google Ads Help, YouTube Help | Timeline 1080 x 1920 |
| Instagram Feed | 9:16, 1080 x 1920 | Meta ads guide | Same file as Shorts |
| Facebook Feed | 4:5, 1440 x 1800 | Meta ads guide | Timeline 1440 x 1800 |
| 1:1, 1080 x 1080 is inside the 360 to 1920 range | LinkedIn Help | Timeline 1080 x 1080 |
The arithmetic
Timeline pricing is $0.10 per output minute, rounded up, so a 30 second render costs $0.10. Trim is $0.02 per job. The Shorts and Instagram Feed placements can share one 1080 x 1920 file because both ask for 9:16. Each render is 30 seconds, so none crosses the one-minute boundary where the price would double.
| Job | Count | Unit price | Subtotal |
|---|---|---|---|
| Timeline 16:9, 1920 x 1080 | 1 | $0.10 | $0.10 |
| Timeline 9:16, 1080 x 1920 | 1 | $0.10 | $0.10 |
| Timeline 4:5, 1440 x 1800 | 1 | $0.10 | $0.10 |
| Timeline 1:1, 1080 x 1080 | 1 | $0.10 | $0.10 |
| Trim, 6 s bumper | 1 | $0.02 | $0.02 |
| Total | $0.42 |
Why the 16:9 render is optional
If your master is already 1920 x 1080, you can skip that Timeline render and use the file directly, which drops the total to 3 x $0.10 + $0.02 = $0.32. Render it anyway when you want the same fades or fit treatment across the set, or when the master is not exactly that size.
- Use fit cover when the crop is acceptable and fit blur when you cannot lose the sides.
- A 9:16 file from a 16:9 master crops hard, so check the frame with video frames.
- Captions add $0.20 per job each, so four burned-in variants add 4 x $0.20 = $0.80.
What to watch
Keep every render at 60 seconds or less. A 61 second output rounds up to two minutes and doubles the price. The 6 second bumper must stay inside Google's 5 to 6 second window, so set duration 6 rather than relying on an end time past the source, which clamps with a warning. Before you upload any of the five files, probe each one with video inspect and confirm that the duration and size match the row in the first table. A wrong size here costs one more $0.10 render; a wrong size found in ad review costs a day.
Sources
- Google Ads Help: About video ad formats (read 2026-10-08)
- Meta Ads Guide: Awareness video ad specs on Facebook Feed (read 2026-10-08)
- Meta Ads Guide: Awareness video ad specs on Instagram Feed (read 2026-10-08)
- LinkedIn Marketing Solutions Help: Video ads advertising specifications (read 2026-10-08)
- Sume docs: Timeline 1.0
- Sume docs: Video trim
- YouTube Help: Get started creating YouTube Shorts (read 2026-10-08)
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Written by Sume