Mortgage broker weekly update video with an AI avatar

A mortgage broker or loan officer can make a weekly market-update video by creating one avatar of themselves, then submitting a new 20-second script each week. On Sume a 20-second avatar clip is $3.68 on Standard, $4.90 on Plus and $11.00 on Max, and the avatar itself is a one-time $0.95, all from the API pricing page. The expensive part is the script review, not the render.

Two cautions first. Rates, fees and loan terms are regulated advertising in most places, so have your compliance reviewer approve the script template. And an avatar built from your own photos and voice should be you: make it only with your consent and nobody else's.

What does one month of weekly clips cost?

Four 20-second clips a month is $14.72 on Standard, $19.60 on Plus or $44.00 on Max. A year of weekly clips on Plus is $254.80 for 52 clips, plus $0.95 for the avatar. Standard is the fastest execution path and is enough for a talking head on a phone; Plus is the default when you omit quality.

How do I structure the 20 seconds?

Use a multi-scene video_inputs request so each beat has its own length: a 3-second hook, a 12-second body and a 5-second call to action. The planned total has to land between 4 and 60 seconds. Keep the numbers out of the spoken text where you can; a figure that changes by Thursday makes the clip stale. Say what the viewer should do instead, such as asking for a free quote, and put the figure in an overlay.

• Hook (3 s): one question a buyer asks this week.
• Body (12 s): the one change and what it means for a buyer.
• CTA (5 s): the single action and how to reach you.
• Disclosure: put the required wording in on-screen text, not in a rushed last sentence.

What aspect ratio and captions should I use?

Avatar Video supports 1:1, 3:4, 9:16, 4:3 and 16:9, and defaults to 9:16, which fits Reels, Shorts and Stories. Resolution is 720p. Turn on inline captions and the style is burned into the final MP4 from your script text; no separate caption job is billed. If the caption stage fails, the avatar clip still succeeds with a clean video and a failed caption status, so check the status before you post.

Because the script is the only thing that changes, keep one template and swap the body each Monday. Save the approved wording, version it, and send the same request body with a new idempotency key so a retry never bills twice.