Car dealership vehicle intro: avatar video with the car as product

A used car listing with a photo gallery and a text paragraph looks like every other listing. A 20 second clip where a presenter introduces the exact vehicle gives it a face. The talking-video route has a product_image field for this: one public HTTPS image of the thing being sold.

How the product image works

Set product_image to the car's front three-quarter photo. Sume then bills the with-product rate, a few cents more per second than the plain rate. The docs say to omit product_image for a productless avatar video, so leaving it out is also valid when the car is not the subject.

Cost of a 20 second intro

Twenty seconds is about 50 words: year, model, mileage, one standout feature and a call to action. Per-second rates with a product image are $0.194 at standard, $0.258 at plus and $0.58 at max.

A script template

Keep numbers few and spoken-friendly. Say the price range or ask viewers to call, rather than listing an exact figure that changes weekly. A clip you must re-render every time the price moves costs $3.88 each at standard, so put the changing part in the page text instead.

curl -X POST https://api.sume.com/v1/avatar-1.0/talking-video \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"avatar_handle":"@host","quality":"plus","aspect_ratio":"9:16","product_image":"https://example.com/crossover.jpg","script":"This is the two thousand twenty one crossover, one owner, forty two thousand miles. Heated seats, a tow hitch, and a clean history report. Come see it today."}'

A fleet of ten

Ten vehicles at 20 seconds each, at standard with a product image, cost 10 x $3.88 = $38.80. Use one avatar handle for the whole lot so the presenter looks the same across the lot's page.

Check the render

Preview the still before the full render. Look at how the car sits in the frame and whether the colour is close to the photo. Previews are independent of the quality tier, so you can approve once and choose standard for most of the lot, saving the $11.60 max render for a featured vehicle. Remember that a clip describing a car's history should match the history report: do not let the script say anything the paperwork does not.