ElevenLabs Music 'Commercial, no streaming': what an ad can use

On ElevenLabs Music, "Commercial, no streaming" means a Starter-plan track can be used in commercial work but not published on third-party music streaming platforms, and neither label permits film, TV or radio on a self-serve plan. The Music page, read on 2026-10-05, labels Free as "Personal use only", Starter as "Commercial, no streaming", and Creator, Pro and Scale or Business as "Commercial, not enterprise". The detail sits in the Eleven Music model-specific terms, which the page links.

The terms say all self-serve plans permit "All online and offline commercial use permitted, except film, TV, radio, & Studio Games", and they define "streaming" as making Output available on third-party music streaming platforms. Free and Starter are barred from that; Creator and higher are not. That is the answer to a common ad question: a social or web ad is commercial use, but a TV spot or a radio spot is outside every self-serve plan.

Two ElevenLabs pages that do not match

The Music page calls Free "Personal use only". The model-specific terms list Free among the self-serve plans permitted commercial use, with the condition that Free users must provide attribution ("denote Eleven Music when distributing") and all other plans need none. These two statements point different ways for a free-account track in an ad. Treat the stricter one as the working rule, or ask ElevenLabs which governs, and date whichever you rely on.

What it costs next to Sume

ElevenLabs lists music on its API pricing page at $0.15 per minute, with plan allowances such as 40 minutes on Starter at $6 a month. Sume's Music Router charges a fixed $0.125 per accepted generation instead of per minute, per the Music Router docs, and there is no rights tier ladder on that price: one number, whichever format the track ends up in.

What Sume does not tell you is the rights position of the engine's output; read the vendor terms for the engine named in job.request.routed_model, as you would here, and file the date next to the track. For a TV or radio spot, rights language for the broadcast medium is what matters, and the Timeline render cannot supply that: it only assembles files ($0.10 per output minute, per the Timeline docs).