Clocks go back Nov 1, 2026: a tire shop's dark-commute check video
Daylight saving ends Sunday Nov 1, 2026. An auto shop can post a lights, wipers and tread check video: three Wan 3.0 clips, voice and captions, about $1.44.
An auto repair or tire shop can turn the end of daylight saving time into an 18-second check-your-car video: three 6-second Wan 3.0 clips at 480p for headlights, wipers and tire tread, a 300-character voice-over and one caption job. On Sume that costs about $1.44. In the United States, daylight saving time ends on the first Sunday in November at 2:00 a.m. local time, which is November 1, 2026 (Wikipedia, read 2026-10-11).
The hook is practical: after Sunday the evening commute is darker for most drivers, so lights and wipers matter sooner. It is not a holiday promotion, which is the point; it lands in a week when feeds are full of Halloween and Black Friday posts.
What are the three checks?
Keep each check one sentence and one visible thing, so the clip needs no explanation.
Make the offer a booking action, not a discount claim, unless you have a real price to show.
- Headlights: a wide shot of a car at dusk with both lights on, and the words check both lights and the aim.
- Wipers: a close-up of a blade on a windshield, with the words streaks mean it is time.
- Tread: a coin-in-groove close-up, with the words check all four tires.
How much does it cost on Sume?
Wan 3.0 480p is $0.0625 per second at the catalog rate, so three 6-second clips are $1.125. A 300-character voice-over at $0.0475 per 1,000 is $0.01425. Timeline 1.0 is $0.10 for an 18-second render, and the caption job with cues is $0.20. The total is $1.43925, which is $1.44.
At 9:16 and 480p the file is small enough to send by text message to customers on your service list, if you have their permission.
| Line | Quantity | Rate | Cost |
|---|---|---|---|
| Wan 3.0 clips, 480p, 6 s each | 18 s | $0.0625 / s | $1.125 |
| Voice-over | 300 characters | $0.0475 / 1,000 | $0.01425 |
| Timeline render (1 started minute) | 1 | $0.10 | $0.10 |
| Caption cues, one job | 1 | $0.20 | $0.20 |
| Total | $1.43925 |
Should I use real footage or generated clips?
Use your own bay for the tread close-up if you can. A generated coin and tire may not match real tread depth, and a safety message should show the real measurement. Generated clips suit the mood shots, the lights at dusk and the wet windshield. Say the measurement in the voice-over and burn it into the captions.
When a generated clip shows an unsafe condition (a car without lights on a road), keep it clearly as an illustration of the point, not as a statement about any customer's vehicle.
When should it post?
Post on Friday, October 30 or Saturday, October 31 so it is waiting before the clocks change on Sunday, then re-post on Monday. Reuse the render next November by changing the date in the voice and cues.
Sources
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