Agency plan: 10 recast swaps a week of 15 s ads is $225.20 a month
Ten 15-second H3 Max Recast swaps a week cost $225.20 a month at 768p on Sume, or $309.60 with every fourth one finished at 1080p. The full forecast.
Ten 15-second H3 Max Recast swaps a week for four weeks (40 jobs) cost $225.20 a month at 768p on Sume. If every swap is first drafted at 768p and a quarter of them (ten jobs) is re-run at 1080p for the final, the month costs $309.60.
Unit prices
At list times 1.25 and rounded up per job, a 15-second recast is $5.63 at 768p (15 x $0.375 = $5.625) and $8.44 at 1080p (15 x $0.5625 = $8.4375).
The forecast
Three plans for the same volume of 40 jobs a month.
| Plan | Jobs | Arithmetic | Monthly cost |
|---|---|---|---|
| All at 768p | 40 | 40 x $5.63 | $225.20 |
| 768p draft, 10 finals at 1080p | 50 | 40 x $5.63 + 10 x $8.44 | $309.60 |
| All at 1080p | 40 | 40 x $8.44 | $337.60 |
Where the plan can drift
Three things move the number up. Re-runs are one: Recast has no seed field on Sume, so a new run of the same input is a new take, and a take you reject is still billed. Source length is another: a 15.4-second export bills as 16 seconds, which is $6.00 at 768p, and a 16-second source also has to satisfy the 15-second single-shot rule. The third is resolution creep, where more of the finals move to 1080p than planned.
A buffer of one re-run per five jobs adds 8 jobs, or $45.04 at 768p, to the month.
- Keep source exports at or under 15.0 seconds so they do not round up to 16.
- Draft at 768p, the default.
- Check that the workspace balance covers the whole batch before queueing it.
Per-swap view
At 768p a 15-second swap costs $5.63. A client who is charged $20 per delivered swap leaves a margin of $14.37 before review time. Whether that works depends on your own labor and not on the model price.
Questions to settle before you quote a client
Agree how many revisions a swap includes, and what counts as one. A revision that changes the photo needs a new run, which is a new $5.63 charge at 768p. A revision that only changes the trim or the caption does not need a new swap at all. Agree on which resolution is the deliverable, and on how many source files per month the client will send. Ask for the master at 15.0 seconds or less so that the length does not round up. And decide who holds the rights to the photos: the swap works only with photos of people who agreed to be shown.
Name the output files by cut and by resolution as soon as they come back, such as ad-9x16-768p and ad-16x9-768p. When the approved versions are re-run at 1080p, the names make it clear which file replaces which, and nothing in the queue is recast twice by mistake.
Sources
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Written by Sume