Avatar video cost at 4, 8, 15, 30 and 60 seconds on three tiers

Sume accepts avatar scripts whose estimated duration is 4 to 60 seconds. Without a product image the per-second rates are $0.184 (standard), $0.245 (plus, the default) and $0.55 (max), so the cheapest job is 4 seconds of standard at $0.736 and the most expensive is 60 seconds of max at $33.00.

The ladder

The Avatar video guide sets the 4 to 60 second window and the three quality values. The rates come from the API pricing page. Multiplying the rate by the duration gives the figures below.

What changes the number

Adding a product image raises the per-second rate to $0.194, $0.258 and $0.58 for the three tiers. On a 30 second clip that is $5.82, $7.74 and $17.40 instead of $5.52, $7.35 and $16.50, so the product adds $0.30, $0.39 and $0.90.

Cost grows linearly, which makes the tier the main decision. Max costs 2.99 times standard per second ($0.55 / $0.184). On a 60 second clip the gap between standard and max is $33.00 - $11.04 = $21.96.

Choosing a duration

The docs say to split scripts that run beyond 60 seconds into several jobs. Two 30 second jobs on plus cost $14.70 in total, the same as one 60 second job, so splitting costs nothing extra in rate terms. It does count two jobs against your plan's accepted job capacity.

Use standard for drafts, plus for the default path, and max when quality matters more than turnaround, as the guide describes.

Reading the ladder for a campaign

Suppose a campaign needs 10 videos of 15 seconds each. On standard that is 10 x $2.76 = $27.60, on plus $36.75 and on max $82.50. The same ten videos at 30 seconds are exactly double: $55.20, $73.50 and $165.00.

The ladder also shows the cost of a short test. A 4 second clip on max is $2.20, which is cheaper than one 15 second clip on plus at $3.675. If you want to check a face, a voice or a script cadence, a 4 second test on the tier you plan to ship is a cheap sample.

• 4 seconds is the minimum accepted window, so it is also the minimum bill per video.
• Previews exist for first-frame stills before a full render, described in the avatar video previews guide.
• Quality is a per-job parameter, so you can mix tiers in one campaign.