A 5-second image-to-video at 1080p: Veo 3.1 $0.40 to $2, Omni $0.94

Five seconds of 1080p video costs $0.40 on Veo 3.1 Lite, $0.60 on Fast and $2.00 on Standard at Google's per-second list prices, and $0.9375 on Gemini Omni Flash through Sume. Sume's Omni takes a first frame image, and an optional end frame, so it covers the animate-this-photo case.

Five seconds is a pricing unit here. We did not read which clip lengths Google allows for each Veo tier, so check that before you plan around it.

Price of a five-second animation

Multiply each per-second price by five. For catalogs of product photos, multiply again by the number of photos. At 100 photos, Lite is $40, Fast $60, Standard $200 and Omni on Sume $93.75.

At 720p Omni on Sume is $0.625, and at 360p it is $0.1875.

How Omni takes the photo

On Sume, you send image_url for the first frame and, optionally, end_image_url for the last. Resolution, 16:9 or 9:16 aspect ratio and a duration from 3 to 10 seconds are fields on the request. Audio is always on.

If you also have a brand reference, Omni accepts up to 10 reference images and up to 3 reference clips, each of at most 3 seconds.

Choosing for a catalog

For a large catalog where the animation is a subtle push-in, price dominates, and a cheaper tier or lower resolution is reasonable. For a hero product, spend more per clip. Because Veo is not on Sume, you would need a separate Google account to use the Veo rows.

Run a pilot of ten photos on each option you can reach, count keepers, and use cost per keeper rather than cost per clip.

A photo-set example

A shop with 40 product photos wants a 5-second 1080p animation of each. On Sume that is 40 x $0.9375, or $37.50. If it first tests each photo at 360p for $0.1875 and re-renders the 12 best at 1080p, the total is 40 x $0.1875 + 12 x $0.9375 = $18.75, half the straight-through price.

The saving relies on a 360p test being enough to reject a bad animation, which is true for motion errors and less true for fine detail on a label.

Limits

Prices can change, and the Veo rows are Google-direct. Sume lists its own Omni rate, which is the provider list times 1.25.