$200 buys 72 fifteen-second Standard avatar clips on Sume

A 15-second Standard avatar clip with no product is $2.76 on Sume. $200 buys 72 of them ($198.72), with $1.28 left over.

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15 seconds x $0.184 = $2.76 per Standard no-product clip. $200 / $2.76 = 72.46, so you get 72 clips for $198.72 and $1.28 is left.

Clips per $200

The same $200 buys fewer clips on higher tiers or with a product image.

Sume rate card, read 2026-10-07
Tier15 s no productClips per $20015 s with productClips per $200
Standard$2.7672$2.9168
Plus$3.6854$3.8751
Max$8.2524$8.7022

Upper bound only

Treat this as the upper bound: it assumes every clip is accepted on the first try and ignores the $0.95 avatar creation fee and any caption or render step.

Worked example and checks

The budget view is useful for planning a test. If you want to try three scripts in three hooks each, nine 15-second clips cost 9 x $2.76 = $24.84. That leaves room to remake the best two at Plus: 2 x $3.675 = $7.35 without a product. The rest of the $200 can go to the winning format.

Remember the retake rate. If one in four clips is rejected, the 72 clips become 54 accepted ones, so the effective price per accepted clip is $3.68, not $2.76. Budget with the effective price.

Budgeting a campaign

Reserve at submit, capture at actual cost, refund on failure is how Sume bills a job, so a failed clip should not consume budget. Check the avatar video docs for what counts as failure. Sume bills model and tool usage at the published rate on top of the plan fee, so the plan price is separate from every number in this post.

Sources

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