Which second caption language for a Reel? Read the Audience tab

Pick the second language from the largest follower location that is not already covered by your spoken language, then check that Edits offers it. Audience insights and bilingual captions both live in the Edits app, so the data and the tool sit together.

NapoleonCat's roundup of 2026 Instagram updates lists Edits audience insights, including follower demographics, alongside the AI assistant and desktop version (NapoleonCat, read 2026-10-07). Storyboard18 lists the 15 caption languages: English, Spanish, Hindi, French, German, Japanese, Korean, Portuguese, Bengali, Gujarati, Kannada, Italian, Thai, Indonesian and Russian (Storyboard18, read 2026-10-07).

A four-step choice

• Open Audience in Edits and note the top follower locations and what the audience is interested in.
• List the languages those locations use that you do not already speak on camera.
• Check each against the 15 supported languages. If one is in, use Edits' second track.
• If a language is not in the 15, burn translated captions yourself, as the table below shows.

What changes by case

The right tool depends on whether the language is supported in Edits and on who translates.

Making a translated cue sheet

Get timings from the speech first. Video inspect with transcribe: true and segmentation.mode: "sentence" returns sentence segments that fit caption lines; speech-to-text is $0.01 per audio minute plus compute, and language_code is a hint only. Have a native speaker translate each segment, then send the lines as cues to video captions ($0.20 per job for up to 60 seconds).

The language field on a caption job tells speech-to-text what to expect. It never selects the style or the font, so a Korean cue still needs a Hangul style.

What to prepare

Have a native reader check names and idioms. Keep each line short enough to sit beside the first language without a third line.

A worked example

Say your Reels are in English and the Audience view shows a large follower group in Brazil and another in Japan. Portuguese and Japanese are both in the 15 languages Storyboard18 lists, so either can go in Edits' second track. Pick the larger group first and add the other later.

If the larger group instead speaks a language outside the list, translate the cue sheet yourself and burn it, as the table says. Always have a native reader check names and idioms.