Walmart Sponsored Videos need 10 linked products: ten 3 s clips, $3.90

Walmart Connect's Sponsored Videos page says the ads run between five and 45 seconds and that a campaign needs a minimum of 10 shoppable products with linked items (Walmart Connect, read 2026-10-05). A 30-second video with ten 3-second product shots matches both rules, and on Sume it costs $3.90: ten Omni Flash 720p clips at $0.38 each plus a $0.10 Timeline stitch.

Ten shots, thirty seconds

Ten products times 3 seconds is 30 seconds, comfortably inside five to 45. Omni Flash 1.1 produces 3 to 10 seconds per clip, so 3 seconds is its minimum length. At 720p it lists at $0.10 per second, billed at list times 1.25 = $0.125 per second, so a 3-second clip is $0.375, rounded up to $0.38 on the clip total.

Feed each product photo as a first frame (frame_images with frame_type: "first_frame") so the shot starts on the real product, then stitch the ten clips with Timeline at $0.10 for the first output minute. The page does not give an aspect ratio, file format, or size limit, so confirm those in the Walmart Connect Ad Center before you render.

What stays outside the video

The Walmart page lists keyword-targeted placement in search results, cost-per-click pricing, and direct links to product detail pages. None of that is something a video file carries: the linked products are campaign setup. The video's job is to show the products in the order a shopper scans them.

It also says a video upload is required to initiate campaign setup, and that Sponsored Videos are available to eligible brand owners and authorized brand representatives. Check your eligibility first, so you do not render a set that cannot be attached.

Ordering the ten shots

Sponsored Videos appear based on product relevance and bidding strategy, according to the Walmart page, so the video itself is not what selects the placement. That frees you to order the ten shots by what a shopper should see first: the hero product in the first 3 seconds, then the rest in descending priority.

Keep each shot to a single product with no more than one line of text. Ten products in thirty seconds leaves no time to explain, so the clip shows and the product page tells.

Budget the retakes

If three of ten shots fail review, regenerate only those three: 3 x $0.38 = $1.14, then restitch for another $0.10. Plan on the first-pass number and treat retakes as a separate line. POST /v1/timeline-1.0/plan is unbilled and shows the render minutes before you pay for them.