Walmart's AI content rule: accurate, truthful, rights-compliant

Walmart's image guide says AI-generated content must be accurate, truthful, rights-compliant, and not misleading. Main images cannot carry watermarks, your name or logo, or Walmart or other retailer logos, and should not include languages other than English. So the prompt is the easy part; the review of each image is what keeps a listing live.

This is from Walmart's image guidelines, last updated May 12, 2026 and read on 2026-10-02. Size and format rules are covered in the related post.

What does the page say about content?

The content rules are separate from the size rules.

What is a safe review checklist?

Run each generated image through the same questions before upload.

• Does the product match the real one in shape, colour, parts and size?
• Did the model add a logo, label or foreign-language text?
• Is the background plain white with no stray shadow shapes?
• Do you have the rights to every element in the picture?

A prompt that keeps the product fixed

Send the real product photo as input_references to the Image API and say what must not change. Then compare the result against the reference by eye.

import os, requests

r = requests.post(
    "https://api.sume.com/v1/images",
    headers={"Authorization": f"Bearer {os.environ['SUME_API_KEY']}"},
    json={
        "model": "sume/auto",
        "prompt": "Place this exact blender on a seamless pure white background, soft shadow, no text, no logos, do not change the product",
        "input_references": [
            {"type": "image_url", "image_url": {"url": "https://example.com/products/blender.jpg"}}
        ],
        "aspect_ratio": "1:1",
    },
    timeout=60,
)
body = r.json()
if r.status_code == 200:
    print(body["data"][0]["url"])
else:  # 202: poll the job
    print(body["data"]["status_url"])