Virtual try-on for Shopify: live AR or try-on videos

Virtual try-on on a Shopify store comes in two kinds: a live app on the product page, or a video made ahead of time and added to the product's media like any other clip. What is virtual try-on? explains how the two technologies differ; this page is about where each one lives in a Shopify store.

Shopify's facts come from its Product media types and Adding product media pages; Sume's from the Format catalog and Format API docs. All were read on 2026-09-28.

What kinds of virtual try-on can a Shopify store use?

Shopify's built-in AR works on 3D models: it uses the device camera and screen to show the product in the customer's surroundings, from any angle. That suits furniture or a bag on a table; it doesn't dress a person. On-body try-on comes from third-party apps, whose behavior their own listings describe. The third option needs no app on the storefront at all:

How do I make try-on videos for my product pages?

Sume's catalog has two Formats that make this video from photos: sume-virtual-try-on (Sume Virtual Try On) and sume-virtual-fitting (Sume Virtual Fitting), whose description lists “apparel PDP videos” among its uses. Which one to call, and the request field by field, are in Virtual try-on video API.

For a store, what matters is what comes back. A completed run returns primary_output_url, a media.sume.com URL that doesn't expire, so you can download the video and add it to the product yourself. Keep a note of which run made which file, so each product page shows the right garment.

• Use photos of people who have agreed to appear in your store, and review every video against the real item before it goes live.

Where do try-on videos go on a Shopify product page?

In the product's Media section, next to its photos: upload the MP4 or pick it from existing files. A product can hold up to 250 images, 3D models, or videos, and the video appears only if your theme supports video media. The step-by-step, and fixes when a video won't show, are in How to add a video to a Shopify product page.

Can I show a different try-on video for each color?

Not as variant media. Shopify says 3D models and videos can't be used for product variant media, so a try-on video attaches to the product, not to one color or size. To cover several colors, make one video per color and add them all to the product's media; the gallery takes up to 250 items. A File metafield is the other place a video can live, covered in Shopify product metafields for video.

What can't generated try-on do on Shopify?

It isn't installed on your storefront: you add each finished file to the product yourself, and every visitor sees the same clip. Both Formats make video, not still images; the other limits of generated try-on are in What is virtual try-on?.