Veo 3.1 Fast or Omni Flash for a 1080p ad: $0.12 vs $0.1875 a second

For a 1080p ad, Veo 3.1 Fast costs $0.12 a second at Google's list price and Gemini Omni Flash costs $0.1875 a second on Sume, so a 10-second spot is $1.20 versus $1.875. Sume does not list Veo, so the choice is really between buying Veo from Google and buying Omni through Sume.

The Omni price is 56% higher per second. Whether that is worth it depends on what the clip has to do, not on the picture quality alone.

The money

Google's page lists Fast at $0.12 a second for 1080p, Lite at $0.08 and Standard at $0.40. Omni Flash on Sume is billed at $0.1875 a second at 1080p, which is the provider's list of $0.15 times Sume's 1.25.

The table prices a 10-second ad, and also a 30-second ad in several clips.

What the extra money buys

Per Sume's docs, Omni Flash takes up to 10 reference images and 3 short reference clips, accepts a first and last frame, can edit an existing clip, and always renders audio. Those are features a one-line price comparison hides.

If your ad is text-to-video and you want the lowest cost, Fast at $0.12 is cheaper per second. If your ad starts from a product photo, a set of brand references, or a clip you need to alter, Omni's inputs may save reruns that cost more than the rate gap.

A simple rule

Count takes, not seconds. If Fast needs three takes to get what Omni gets in two, then Fast costs $3.60 and Omni $3.75 for a 10-second ad, and the gap has closed. With equal takes, Fast wins on price.

We have not measured take counts, so the break-even is an arithmetic statement, not a finding. Run both on your own prompt before you commit a campaign budget.

Audio and inputs

Per Sume's docs, Omni's audio is always on and there is no audio surcharge line, so the $0.1875 includes sound. We did not read how Google prices audio for Veo on the pricing page snapshot, so the Veo figures above are the rates as listed there and nothing more.

If you need the same clip without sound, Omni on Sume cannot do it, because the API rejects turning audio off.

Caveats

Veo is only available from Google or other vendors, not on Sume. Google's page sets the clip lengths per tier, and we did not read them, so check that your length is allowed. Prices can change.