TikTok's AI-generated content switch: video and photo paths

For a video, tap Add post, record or upload, tap Next, open More options and switch on the AI-generated content setting. For a photo, open Post settings at the bottom and switch it on there. TikTok says the switch does not affect distribution as long as the post does not violate its Community Guidelines.

The two paths in TikTok's words

TikTok's support page lists the video path as: tap the Add post plus button, record then tap Continue or upload a video from your device, tap Next, tap More options, then turn on the AI-generated content setting. The photo path is: tap Add post, capture your photo, tap Post settings at the bottom, then turn on the setting.

The label viewers then see reads "creator labeled as AI-generated". TikTok calls this the creator label, and it is the one you apply yourself to say content was completely generated or significantly edited by AI.

When a Sume clip needs it

TikTok defines AI-generated content as images, video or audio generated or modified by AI. Its examples include entirely AI-generated videos or images of real or fictional people, places and events. A render from POST /v1/videos fits that definition. It also asks creators to label all AI-generated content that contains realistic images, audio and video.

It also sets a limit in the other direction: misleadingly labeling unaltered content with the creator label is a violation of TikTok's Terms of Service and may result in removal. So the switch is not a free safety margin to apply to everything you post. Use it where it is true.

Auto labels you cannot take back

TikTok may also apply an auto label when you use TikTok AI effects or upload content that has Content Credentials, the C2PA metadata, attached. The support page says that once content carries an auto label, you cannot remove the label from the post.

Sume's documentation does not say that its renders carry Content Credentials, so do not plan around either outcome. Look at the post after upload, and turn the creator switch on yourself when the clip is generated.

A pre-post routine

Before you upload the file, confirm it will not be rejected for size or shape, then handle the label:

• Probe the finished MP4 with POST /v1/video-inspect (duration, width, height, fps, has_audio).
• Upload and open More options before tapping Post.
• Switch AI-generated content on for any clip that came from a generation job.
• After posting, check the label that actually shows on the clip.

What the switch is not

It is a disclosure, not a compliance certificate, and it does not cover other rules. TikTok separately prohibits some AI content even when labeled, which is why the next step is to read its list of prohibited categories before you generate.