AI generated video disclosure checklist: TikTok, YouTube, Instagram
A pre-publish checklist for labeling AI video on YouTube and TikTok from their own pages, with a note on Instagram, where no page was read for this post.
Before you publish an AI video, answer three questions for each platform: does the platform's own rule call for a label, where does the label go, and will the platform add one itself. YouTube and TikTok each publish a page on this; this checklist quotes both. Instagram is not covered because no Instagram page was read for this post.
Platform facts are from YouTube Help's disclosure page and TikTok's 2023 newsroom post, read 2026-09-29. TikTok's post is old, so check its current rules before you publish. Sume's video docs describe no on-video label, so the labeling step is yours.
What does each platform's page say?
Only what the two pages state is listed.
| Platform | When a label applies | Who applies it |
|---|---|---|
| YouTube | Realistic content: a real person made to say or do something they did not, altered footage of a real event or place, or a realistic scene that did not occur | You, in the upload flow; YouTube may also apply one automatically for its own AI tools or C2PA metadata |
| TikTok | Content completely generated or significantly edited by AI | A creator tool to label it; TikTok also described testing automatic labels |
| Not checked for this post | Not checked for this post |
What is the checklist before I publish?
Run it per clip, then once for the finished video.
- Write down which parts are generated: picture, voice, music.
- For YouTube, test each generated part against the realistic list above; fantastical scenarios do not need the label.
- For TikTok, ask whether the video is completely generated or significantly edited by AI, and if so use the label tool.
- Put the same plain-language note in your caption, so the disclosure survives a re-upload.
- Do not rely on a file mark: Sume's docs say nothing about one.
Can the platform label my video without me?
Yes, on both pages. YouTube says it may automatically apply an AI label when content comes from its own AI tools or contains C2PA metadata, and TikTok said it was testing automatic labels. An automatic label does not remove your own step, because neither page promises it will catch every clip.
What about Instagram?
Read Instagram's own help page today and add a row to your checklist. This post states nothing about it because none of its pages was read.
How often should I recheck these rules?
Every time you publish a new format. The EU date is 2 August 2026, YouTube's page was read on 2026-09-29, and TikTok's post is dated 2023-09-19, so it is the one most likely to be out of date. Add the date you last read each page to your checklist, and add a row for any platform, Instagram included, once you have read its own page.
Sources
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