10 talking-presenter posts a month: Avatar Video tiers vs Fabric

Ten 45-second talking-presenter posts a month cost $82.80 on Avatar Video standard, $110.25 on plus and $247.50 on max, or $45.00 to $84.38 with a Fabric talking clip. The tier changes the bill by more than five times, so choose it on purpose.

Avatar Video bills per second at public tier rates, with a slightly higher rate when a product is in the shot. Fabric is billed per second at 480p or 720p from a posed still plus audio. Figures are Sume billable rates, read 2026-10-03; 45 seconds is our planning length.

The rates

The charged Avatar Video rates are $0.184 (standard), $0.245 (plus) and $0.55 (max) per second without a product, and $0.194, $0.258 and $0.58 with one. Omitting quality runs the plus path, so the default is the middle row. Fabric is the fal list price of $0.08 per second at 480p and $0.15 at 720p, times 1.25, which is $0.10 and $0.1875 per second.

The table below multiplies by 45 seconds and 10 posts.

Per post

For comparison with other post types, the per-post line is the one to carry into a calendar. A plus-tier talking post without a product is $11.03 and a Fabric 720p one is $8.44.

Add finishing if you want captions. Inline captions on an Avatar Video are an add-on and do not create a separate caption job, while a standalone caption job on any other clip is $0.20.

Fabric versus Avatar Video

Fabric needs a posed still and an audio clip that you already have, while Avatar Video takes a script and a ready avatar. The Sume model docs say every on-camera speaking shot is Fabric with an accepted still plus TTS. The avatar route is the one that uses a stored avatar handle. Pick Fabric when the face is a generated still and Avatar Video when you have a created avatar.

Create-avatar is a one-time $0.95. Across ten posts that is $0.095 each, which is small next to the video.

What Sume does and does not do

Sume renders the clip and prices per second at submit. It does not choose a quality tier for you; the default is plus. Confirm the live rates in the catalog.

Rerun the arithmetic

The same line items as a short script, so you can change a quantity and see the total. It is plain arithmetic on the rates in this post; it does not call the Sume API.

# Sume billable USD rates, read 2026-10-03. Edit the quantities.
lines = [
    ('Avatar Video plus, no product, seconds', 450, 0.245),
    ('Fabric 720p seconds', 450, 0.1875),
]
total = 0.0
for label, qty, unit in lines:
    cost = qty * unit
    total += cost
    print(f"{label:<46}{qty:>8g} x {unit:<10g} = ${cost:,.2f}")
print(f"{'Total':<46}{'':>8}   {'':<10}   ${total:,.2f}")