Sales demo no-show follow-up: a 20-second AI avatar video and its cost

A no-show follow-up clip from one Sume avatar: a three-beat script, 9:16 or 16:9, the API call, and the cost for 50 missed demos on standard, plus and max.

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A good demo no-show follow-up is a 20-second avatar clip that apologizes for nothing, restates the one thing the prospect came to see, and links to a rebooking page. With Sume Avatar 1.0 that costs $3.68 on standard, $4.90 on plus or $11.00 on max per prospect. You make it with POST /v1/avatar-1.0/talking-video and a ready avatar_handle, as described in the avatar video docs.

Three beats in 20 seconds

Beat one is the greeting by first name. Beat two is the single value point. Beat three is the rebooking action. A script that long stays inside the 4-60 second window Sume enforces, and the clip is a rendered video, not a live conversation.

  • Do not promise a live follow-up call inside the clip.
  • Put the rebooking link in the email body, not in speech: the avatar says "use the link below" and you add the link.
  • Reuse one avatar so every prospect sees the same presenter.

Cost for a week of no-shows

The table prices 50 follow-up clips. Standard is the lowest price; plus is the default if you leave quality out.

Avatar Video 1.0 cost for 50 no-show follow-ups of 20 seconds, no product image (read 2026-10-05)
QualityUSD per secondOne clip50 clips
standard0.184$3.68$184.00
plus0.245$4.90$245.00
max0.55$11.00$550.00

Submit one

Use a stable Idempotency-Key from the meeting id, so a webhook retry in your CRM cannot create a second billed clip.

curl -X POST https://api.sume.com/v1/avatar-1.0/talking-video \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: noshow-meeting-7712" \
  -d '{
    "avatar_handle": "sales_host",
    "aspect_ratio": "16:9",
    "quality": "standard",
    "script": "Hi Sam, we missed you at the demo today. In two minutes: the dashboard shows every job, and the first clip takes about a minute to render. Pick a new time with the link below."
  }'

curl https://api.sume.com/v1/jobs/JOB_ID/status -H "Authorization: Bearer $SUME_API_KEY"
curl https://api.sume.com/v1/jobs/JOB_ID/result -H "Authorization: Bearer $SUME_API_KEY"

Sources

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