Pricing page greeter: an 8 second avatar clip for $1.47 on Sume

An 8 second avatar greeting for a pricing page costs $1.472 on Sume standard (8 x 0.184), $1.96 on plus (8 x 0.245) and $4.40 on max (8 x 0.55), with no product image. It is a recorded clip that plays on page load or on click, not a live agent. Live conversational models like Tavus Griffin-Lite are, as of 2026-10-08, only open to select trusted testers.

Writing for 8 seconds

Eight seconds is about 22 words at 2.8 words per second. A greeter script needs three parts: who this is, what the page decides, and one pointer. For example: name the plan question the page answers, say that the table below compares the plans, and tell the visitor where the contact link is.

The job window starts at 4 seconds, so anything under that is rejected. If your line is only 10 words, pad it with a silence beat in video_inputs rather than stretching the words.

Placing it on the page

Render at 16:9 or 1:1 for a page embed, since the default 9:16 suits phones. Resolution is 720p. Keep the file as a normal video element with captions on by default, because many visitors do not turn sound on. Inline captions are burned into the MP4 if you set captions.enabled.

Do not autoplay with sound. Autoplay muted with captions and an unmute control is the safe pattern.

Limits to state to the visitor

The clip does not hear the visitor, and the avatar speaks English only per the pipeline prompt. Say on screen that it is an AI presenter. Offer a text link for questions the clip does not cover.

If you outgrow one clip, make a small bank, one per plan, and pick by page section. Ten such clips on standard cost 10 x 1.472 = $14.72.

Measuring whether it helps

Treat the greeter as an experiment. Show it to half of the visitors and compare how many reach the plan table or the contact link. Keep the test long enough to see a difference and write down the result. An 8 second clip on standard costs $1.472, so the cost of trying it is small; the cost that matters is the page space and the attention it takes from the table.

If the test is flat, remove it. A clip that people skip is clutter.

Write the script so it still makes sense if the viewer reads only the caption. Use plain words, name the page's decision in the first sentence, and avoid claims you cannot support, such as saving a stated amount, unless you have the proof on the page.