Recap clip after a demo call: a 30 second avatar video for $5.52

A 30 second avatar recap sent after a live demo costs $5.52 on Sume standard (30 x 0.184), $7.35 on plus (30 x 0.245) and $16.50 on max (30 x 0.55). The live call does the listening; the clip repeats the three decisions made, in the prospect's own terms, so the next person who opens the thread can watch instead of reading notes.

Script plan

Thirty seconds is about 84 words at the 2.8 words per second Sume plans with. Keep three beats:

• Seconds 0 to 6: thank them by company and role, not by a private detail you cannot verify.
• Seconds 6 to 24: the three things agreed, each in one sentence.
• Seconds 24 to 30: one next step with a date.
• Write the script in English, since the pipeline prompt for the speech is English only.

Making it per recipient

Personalization is a script change, not a model feature. A template fills the company name, the three points and the date, then calls the talking-video route with one Idempotency-Key per recipient. Use a webhook for completion and keep polling as a fallback, since Sume sends terminal events only: job.completed, job.failed and job.canceled.

Do not put private deal details in a video a forwarded email can carry to someone else. The result is a public media.sume.com URL.

When not to use it

Do not send a recap clip in place of a human reply to a question the prospect asked. If the buyer asks something the clip cannot answer, reply yourself. A conversational model might one day handle that follow-up; as of 2026-10-08 Tavus lists Griffin-Lite as available to select trusted testers only, so plan on a person.

Checking before it goes out

Listen to the finished clip with your approved script in hand. Watch the first three seconds, since that is where recipients decide whether to continue. Send the link with a one-line text summary so the message is useful without pressing play.

If the clip is wrong, a rerender costs the full amount again: $5.52 on standard. That is another reason to review the script first.

Keep a short consent line in your process: tell the prospect on the call that a recap clip with an AI presenter will follow, so the clip is expected, not surprising. That one sentence turns a possible complaint into a normal follow-up.

Track replies to the recap separately from replies to a plain email. If the clip does not raise the reply rate over a few dozen sends, stop rendering them; at $5.52 each on standard, 50 sends cost $276.00 before anyone has answered.