Open Enrollment Reminder Video With an AI Avatar: Script, Cost

HR teams repeat the same open-enrollment message every autumn: the deadline, the portal, who to call. An avatar clip with a consistent host can carry that message in a 4 to 60 second video, rendered once and sent to every employee.

Prices are from Sume's API pricing page and the request shape from Generate avatar video, both read on 2026-10-05. The avatar must exist first: Create new avatar accepts a prompt, a profile or a photo.

What should the script and scenes look like?

Put the deadline in the first scene, because it is the one fact people must keep. Counts use Sume's 2.8 words per second estimate, rounded up per scene.

The seconds column is Sume's planning estimate of ceil(words / 2.8) per scene, not a measured render time.

POST https://api.sume.com/v1/avatar-1.0/talking-video
{
  "avatar_handle": "front_desk_host",
  "aspect_ratio": "16:9",
  "quality": "standard",
  "video_inputs": [
    { "id": "deadline", "voice": { "type": "text", "script": "Open enrollment closes on November fifteenth, so pick your benefits before then." }, "background": { "type": "prompt", "prompt": "Bright, plain room, locked-off camera, soft daylight" } },
    { "id": "how", "voice": { "type": "text", "script": "Sign in to the benefits portal, compare the three plans, and confirm your choice." }, "background": { "type": "prompt", "prompt": "Bright, plain room, locked-off camera, soft daylight" } },
    { "id": "help", "voice": { "type": "text", "script": "Questions? The HR help desk is open weekdays from nine to five." }, "background": { "type": "prompt", "prompt": "Bright, plain room, locked-off camera, soft daylight" } }
  ]
}

What does it cost?

The plan above comes to 15 seconds, inside the 4 to 60 second window. At Sume's per-second rates (no product image), one render costs $2.76 on standard, $3.68 on plus (the default when quality is omitted) and $8.25 on max. Creating the avatar is a separate one-time $0.95; later clips reuse the handle.

Is it safe to put policy numbers in a script?

Only numbers you have checked. A rendered clip is fixed: if the deadline moves, you render a new one. At $0.184 per second on standard, correcting a 20-second clip is a small cost compared with sending the wrong date.

Add captions if people watch on mute. Inline captions are optional and capped at 60 seconds; see Video captions.

What will it not do?

It will not advise anyone on which plan to choose and cannot answer questions live. It reads the script you wrote.

Scripts for Avatar Video should be English; Sume's guidance is that non-English speech breaks caption alignment.