One hour of avatar video: 60 one-minute jobs cost by tier

One hour of Sume avatar video, made as 60 one-minute jobs, costs $662.40 at standard, $882.00 at plus and $1,980.00 at max, with no product shown. With a product shown, the same hour costs $698.40, $928.80 and $2,088.00. Avatar creation is separate: $0.95 per avatar, once. The per-second rates are in the API pricing page, read 2026-10-05.

A single video can be at most 60 seconds, so an hour is always many jobs. That is why this is a count of jobs, not one long render.

The ladder

Each minute is 60 seconds at the per-second rate for the chosen quality. The rates in the Sume pricing package are $0.184, $0.245 and $0.55 per second without a product, and $0.194, $0.258 and $0.58 with one.

Compute it

Work in integers rather than floats, or in Decimal, because cents add up over many jobs. The script below prints the whole table, and it runs with only the standard library.

Reading the output, the standard tier is $662.40 for the hour, plus is $882.00 and max is $1,980.00, and the with-product column adds about 5% at standard, about 5% at plus and about 5% at max, since the product rates are $0.194, $0.258 and $0.58. The script uses Decimal so the results are exact, and it formats with a thousands separator so the max row reads $1,980.00 rather than 1980.0.

from decimal import Decimal as D

RATES = {"standard": (D("0.184"), D("0.194")),
         "plus": (D("0.245"), D("0.258")),
         "max": (D("0.55"), D("0.58"))}
JOBS, SECONDS = 60, 60
for tier, (plain, product) in RATES.items():
    a = plain * SECONDS * JOBS
    b = product * SECONDS * JOBS
    print("%-8s $%s  with product $%s" % (tier, format(a, ",.2f"), format(b, ",.2f")))

What changes the total

Three things change the total. Avatar creation adds $0.95 for each new avatar, so a presenter reused for all 60 jobs adds $0.95 once. Clips shorter than 60 seconds cost less, because billing is per second of the estimated video. And the tier is a trade, since plus costs about 1.33 times standard and max costs 3 times standard per second.

• A reused avatar is paid for once: $0.95.
• Shorter clips cost less per job; a 30 second clip at plus is $7.35.
• Choose the tier per job: preview at standard, final at max where it matters.
• Showing a product costs more per second at every tier.

How to spend less

To spend less on an hour of content, decide the tier clip by clip. Preview stills are tier-independent, so you can approve the look and only then choose the quality, as in the preview post. For lengths between 4 and 60 seconds, the price ladder lists each step.

A quick way to model a real budget is to replace the constants JOBS and SECONDS with your own plan. A hundred clips of 20 seconds at plus is 2,000 seconds, or $490.00, and the same script shows it. Use whole seconds of estimated video, since that is what the rate applies to, and add $0.95 for each new avatar.

Check before you budget

Confirm any figure against the live pricing page before you budget, because rates can change and this reading is dated 2026-10-05. If a clip needs more than 60 seconds, split the script, as described in the longer than 60 seconds post.