New business logo sting for reels: sume-logo-motion-design end card

A new business can make a logo sting by calling the catalog Format sume-logo-motion-design with its logo file. Sume describes it as animating a supplied logo into a short ident: a reveal through light, material or graphic motion, for logo intros, stings, bumpers or end cards. It is not a product ad or a static logo image.

The point is reuse. Make the ident once, then put it at the end of every reel so the clips look like one brand.

What to send

Attach the logo as a clean image, ideally with a plain or transparent background, at a good size. Say in instruction what the reveal should feel like (a soft light sweep, a paper fold, a glow) and what must not change: the logo's shape, spelling and colors. Include the format, for example vertical 9:16.

Do not send a logo you do not own or have rights to. The Format animates what you give it.

curl -sS -X POST "https://api.sume.com/v1/formats/sume/sume-logo-motion-design/runs" \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: bakery-logo-sting-001" \
  -d '{
    "instruction": "Vertical 9:16, about 3 seconds. A warm light sweep reveals the logo on a cream background. Keep the logo shape, spelling and colors unchanged.",
    "attachments": [ { "type": "input_image", "image_url": "https://example.com/logo.png" } ],
    "generation_spend_cap_usd": 5
  }'

Check the logo frame by frame

Animated reveals can warp thin letters or add ghost text. Step through the finished clip and compare the last frame with your logo file. If a letter changed, rerun with a simpler motion instruction: continue the same run with previous_run_id, and say "fewer effects, keep the letters crisp".

Attach it to every clip

Sume's Timeline 1.0 takes ordered video slots and returns one MP4, so you can place the sting after a clip without an editor. Every URL must already be a media.sume.com artifact or asset of your workspace. The sting's own run is billed as a Format run, and the timeline render is a public $0.10 per ceil(output minute) according to the docs, with no provider inference.

If you only need a small mark on screen the whole time instead of a closing sting, Sume's timeline compose can overlay one still on one video.

When to skip it

If the logo is a simple wordmark and your clips are already short, an animated end card may only add length. Test the reel with and without the sting and keep the one that is faster to the point.