MLK Day is Jan 18, 2027: a volunteer sign-up clip plan for $1.14

Martin Luther King Jr. Day in 2027 is Monday, January 18, so a nonprofit, school or congregation running a day of service needs its sign-up video live in the first half of January. A sensible plan is three vertical clips from Wan 3.0 at 480p: one 8-second invitation ($0.50) and two 5-second detail clips ($0.32 each), which comes to $1.14 at the estimates Sume shows before a run.

The date is from the U.S. Office of Personnel Management's federal holidays page, read on 2026-10-11, which lists the Birthday of Martin Luther King, Jr. on Monday, January 18, 2027.

What should each clip say?

A day-of-service post has three jobs: invite, tell people where to be, and tell them how to sign up.

• Invitation (8 s): hands working together in a park or hall, with the line "Join us Monday, January 18" as a caption.
• Where and when (5 s): the meeting place and start time, written as a caption over a calm establishing shot.
• How to sign up (5 s): the sign-up link or desk, with the deadline in the caption.

What does it cost on Sume?

The figures are Sume's per-clip estimates for Wan 3.0 at 480p in 9:16 with audio on, read on 2026-10-11. They include Sume's house margin, and a different resolution or length changes them.

How do you keep it respectful?

Do not generate a likeness of Dr. King or put words in his mouth. Use your own volunteers, your own photos, or generic scenes of people working, and keep the quotes you display to ones you can cite from a published source. Captions carry the date and the link, so a typo is a text fix, not a regeneration.

Each clip is an asynchronous job, as described in Jobs and results. Sume's basics page is the place to start if you have not run a video before.

When should you post?

Post the invitation clip around January 4, the detail clip a week before, and the sign-up reminder two or three days before the 18th. If your group also marks the winter holidays, a separate plan such as the Hanukkah countdown keeps those messages apart. The whole set costs about the price of a coffee, so rerunning a clip after a venue change is cheap.