Discounts of 14%, 21%, 30%: swap the offer on one product clip

Adobe's forecast has peak discounts deepening through the season: up to 14% in early November, up to 21% in the run-up to Thanksgiving, and up to 30% in Cyber Week. If your own promotions step down the same way, you do not need three product videos, you need one clean clip and three offer lines. Sume's video captions endpoint can burn authored cue text onto a clip, so each stage is a caption job rather than a render.

The three stages

Adobe describes these as peak discounts across the market, so treat them as a context signal and not as a price you must match.

Plan the offer line per stage, then attach each to the same master. Keep the text short because it competes with the product for the same frame, and keep it inside the area marketplaces use for their own overlays.

What it costs and how to run it

The docs list a standalone caption job at $0.20 for videos up to 60 seconds under the current fixed estimate, so three stages for ten products is thirty jobs, or $6.00. video trim is $0.02 per job if a stage needs a shorter cut. Confirm the live rate in the catalog endpoint.

Use a distinct Idempotency-Key per product and stage so a retry never double-charges, and write the stage into the key. Authored cues skip speech-to-text, so the silent master works.

Limits

A discount is a business decision. Check the marketplace's price-claim rules before putting a percentage in a video, because those rules differ by platform and by country. Burned-in text cannot be changed after the job, which is why the clean master matters. Sume does not verify that the number in your caption matches your real price.