HeyGen Business 5 custom avatars vs five Sume avatars at $4.75

Creating five avatars on Sume costs $4.75 (5 x $0.95) with no plan fee. HeyGen's Business plan lists 5 custom avatars at $149 a month plus $20 per seat. The comparison is only about avatars, because HeyGen's plan also includes 1,500 credits and other features, and Sume bills video seconds on top.

Side by side

HeyGen lists its plans on its own pricing page. The Free plan has 1 custom avatar, and Business has 5. Sume lets you create any number of avatars, each at $0.95 once.

What the five avatars still cost to use

Avatars alone are not the budget. A 30-second standard video on Sume is $5.52. Twenty of them is $110.40, and with five avatars created on top the total is $115.15. HeyGen's plan includes a credit allowance, so the right comparison is your monthly seconds, not the avatar count.

At $149, HeyGen Business equals 809 whole seconds of Sume standard video at $0.184 per second. If you need fewer than that each month, pay per use is lower.

Caveats

Treat the table as a starting point and run your own monthly seconds through both.

• Plans change; read the HeyGen page for the current figures.
• Seats at $20 each raise the HeyGen total for teams.
• HeyGen credits cover features that Sume Avatar 1.0 does not include.
• Sume avatars can be made from a prompt, props or a photo.

A worked month

Take a three-person team that needs five presenter looks and makes 40 clips of 30 seconds each in a month. On HeyGen Business that is $149 plus two extra seats at $20, so $189 before any credit limits are considered. On Sume it is 40 x 30 x $0.184 = $220.80 for standard video, plus $4.75 for the avatars, $225.55 in total.

The same month at plus is $298.75 and at max $664.75. At max the Sume figure is above the HeyGen figure, so tier choice matters as much as the platform. HeyGen credits and seat rules decide whether 40 clips fit in the plan, and that is something to confirm on its page before deciding.

How to decide

Choose by volume and by the number of people who need access. A plan with seats suits a team that logs in to edit scripts together. Pay per use suits a pipeline that calls an API from code and does not need seats. If you only need to try the idea, one Sume avatar and one 15-second clip is $3.71.