HealthCare.gov Dec 15 vs Jan 15: two deadline clips for agents

HealthCare.gov lists three dates that matter for the marketplace: open enrollment starts November 1, enrolling or changing plans by December 15 starts coverage January 1, and enrolling from December 16 to January 15 starts coverage February 1. An agent or navigator who explains this in two short clips, one per deadline, can run each at the right time. Each captioned clip costs $0.22 on Sume: a $0.02 trim and a $0.20 caption job.

The dates on the page

The current HealthCare.gov dates page headlines the coming plan year, and the dates below are the ones it prints. Check it again before publishing, since agencies should not hold stale deadlines in a clip.

Why two clips beat one

One clip carrying all six lines is too dense for a phone. Two clips run in two windows. The first, from November 1, says "Enroll by December 15 for coverage January 1." The second, from December 16, says "Enroll by January 15. Coverage starts February 1." Neither needs a presenter.

Do not add premium amounts, subsidy levels or plan comparisons to the clip. Those depend on the person, and HealthCare.gov does not give them on this page.

Shoot a neutral base

Film a calendar page, a laptop on a desk and a phone with the HealthCare.gov site on screen, 8 to 10 seconds each, on one recording. Cut the pieces with video trim. Make sure no one's personal data is visible on a screen.

Burn the deadline text with video captions using cues. Cues use your exact words and times, with no speech-to-text, and your agency name and licence line can be one more cue at the end.

Keep the compliance line

Insurance advertising is regulated, and rules differ by state and by role. Add whatever disclosure your licence requires as a final cue, and have your compliance contact approve the cue text before it goes live. The tool only burns the words you give it.

If the dates change, resubmit the same cues with the new text. Keep the cue text in one file so that the November and December clips cannot drift apart.

Before you publish

Sume tools read media from your workspace, so the recording must already be a media.sume.com artifact or asset; use that URL as the trim source. Off-host URLs are rejected. A trim needs start plus exactly one of end or duration, and precision defaults to exact, which lands on the frame you wrote down.

Captions with cues take your text with start and end seconds and skip speech-to-text, so a clip with no speech never hits caption_no_speech. A caption job covers a video up to 60 seconds, which is why each clip here stays well under that.

Write each card as one short sentence and date it, then re-check the source page before each season, since deadlines, rules and figures change. If you need the same words on a second clip or a different layout, pass source_caption_id to restyle an earlier caption job rather than paying for another speech-to-text pass; for authored cues, a second job at $0.20 is the simple route.