Google Ads AI labels that Google applies can't be overwritten

If Google applied an AI label to one of your ad assets, you cannot change it. Google's AI content label page says Google may label your assets in some cases, such as in regions where Google itself is legally required to, or when it gets signals from other platforms to do so. When you use Google's fully automated features to create and serve creatives, assets may be labeled as AI created or edited on your behalf. The page's last line on this: in any of these cases, labels cannot be overwritten.

So the sensible move is to decide your own label before upload and keep your records straight, because the choice may not stay open after Google acts.

Who sets the label

Three actors can set an asset's AI label. Only one of them leaves you a choice.

What it means for a clip you made with Sume

The Google page does not say which platforms send signals or how. It does say that if an asset you select already has an AI label that was not created within Google Ads, you get the option to visit the page where that asset was created to learn about AI labels. So a clip that is already marked elsewhere may arrive labeled.

Sume video generation creates the clip; the docs do not describe adding Content Credentials. That means a Sume file is unlikely to be labeled by a signal embedded in the file, but a label can still come from your own designation, from regional rules, or from a platform signal on another network. Do not rely on a missing label as proof that none will be applied.

Steps

• For each AI clip, decide: created with AI, edited with AI, or neither, and write the reason next to the job id.
• If the ad targets the EU, India or New York, assume a visible overlay will show for assets you designate (the page lists these three).
• Label the asset yourself in the asset flow before a Google-side label lands.
• If you add your own label in the picture, keep it off the very corners and edges and opt out of image enhancements that can crop it.
• After the campaign starts, check the 'AI label' column in the asset library to confirm the status.

A worked record

Keep one row per asset, so you can answer in seconds why a label is what it is. A minimal record has the asset name, the Sume job id for the generation or edit, what was done to the file, the label you set, and the date you set it. When a label shows that you did not set, you know it came from Google or from a signal, and you stop hunting for a button that cannot undo it.

Pair this with the visible-label rule: your own on-screen label is allowed and does not break Google's text overlay and watermark policies, but the page cautions that rendering formats vary, so keep it off the edges.

Caveat

The AI label setting does not guarantee legal compliance; the page tells advertisers to seek legal guidance. It also names no appeal path for a Google-applied label, so budget a second creative if a label would break the ad's claim.